Azure isn’t new. The cloud isn’t new. So how do you create urgency around technology everyone already knows?

In our latest campaign with Microsoft, we shifted the message from “why cloud” to “why more—and why now.” By pairing evolving benefits like security and cost optimization with real-world AI use cases, we built a campaign that felt modern, actionable, and impossible to ignore.

How could diverse teams, each with unique needs, confidently adopt this powerful tool?

That’s where we stepped in. Partnering with Microsoft, we crafted a targeted onboarding campaign to ensure that Copilot spoke directly to specific roles within organizations.

Learn all about our latest work with Quisitive through Microsoft's App of the Future Program, and how we made an interactive scorecard work for them, in our new blog!

To expand into the healthcare space, TierPoint partnered with Extra Mile Marketing on an Azure-focused campaign that included a role-based eBook and a blog series about cloud, telemedicine, and digital transformation—positioning TierPoint as the go-to partner for secure healthcare IT solutions.

Extra Mile Marketing helped Finastra position its cloud lending and mortgage platform as a secure, innovative solution through a targeted thought leadership campaign—including an eBook, video, infographic, and blog series.

EMM helped Microsoft’s BPGI partners build their marketing engines—crafting messaging, content, campaigns, and sales coaching to drive real results. From eBooks to executive pitch training, we turned strategy into success for four Modern Work experts.