Most AI campaigns lead with features. This one led with burnout. By speaking directly to nonprofit pain points—grant writing, fundraising pressure, and staff shortages—this Gryphon Consulting × Microsoft Copilot webinar series generated 1,100 registrations, a 75% live attendance rate, and immediate sales conversations. Here’s how a simple shift in messaging delivered uncommon results.

As AI becomes a daily part of teens’ lives, many parents are unsure how to address its risks and opportunities. Boys & Girls Clubs of King County took a proactive approach, partnering with industry experts from Microsoft and Amazon to host a dynamic panel on AI safety, job readiness, and equity. By blending youth perspectives with real-world insights, the event positioned BGCKC as a trusted, forward-thinking leader—and created lasting content for ongoing community engagement and thought leadership.

To expand into the healthcare space, TierPoint partnered with Extra Mile Marketing on an Azure-focused campaign that included a role-based eBook and a blog series about cloud, telemedicine, and digital transformation—positioning TierPoint as the go-to partner for secure healthcare IT solutions.