Millions in Microsoft partner marketing funds expire unused every year. Learn the difference between co-op and MDF, what marketing activities are eligible, and how to use available funds before deadlines hit.

What trade show swag actually works? After 20+ years in event marketing, we’re ranking the giveaways people keep, photograph, and toss in the hotel trash. From premium drinkware to tired stress balls, here’s our brutally honest guide to choosing swag that gets noticed—and remembered.

AI alone doesn’t make marketing stand out. Without clear audience focus, industry specificity, and strategic positioning, AI-generated content just amplifies mediocrity. Learn how to shift from generic “AI-powered” messaging to marketing that truly differentiates your tech company.

When a Microsoft partner told us Copilot was a tough sell for nonprofits, we didn’t build another generic AI demo. We built a painfully specific webinar around the four things nonprofit leaders actually lose sleep over — grants, fundraising, volunteers, and reporting.

EMM breaks down the Top Content Marketing Trends from 2025: What Actually Worked and Why

This guide outlines four common marketing mistakes to avoid in December and what to focus on instead to secure budget and build momentum for FY26.

Is your marketing content still relevant? Learn how to assess outdated assets, refresh your brand, and prepare your campaigns for 2026 success.

Corporate events don’t have to be routine. With the right mix of creativity, planning, and purpose, your next gathering can leave employees energized, clients impressed, and your brand shining. In this article, we’ll explore three proven ways to make your corporate event more engaging, memorable, and fun so every attendee walks away inspired.

Modern Marketing University: Freshening up your content is as easy as 1, 2, 3

Taking time to take a break is good for adults!

While we wait for Reacher Season 4 to drop, marketers can channel Jack Reacher’s no-nonsense mindset to sharpen their strategies. This blog breaks down key lessons from Reacher quotes to help marketing teams stay bold, focused, and ready for anything.

When you’re gearing up to launch a new marketing campaign, it’s easy to get wrapped up in the fun stuff—strategizing campaign themes, crafting catchy taglines, and designing sleek graphics to reach your audience.

A few weeks ago, the EMM team had our annual Strategic Planning offsite. We spent three days filled with marketing and sales strategy, active listening, brainstorming, and role playing, all while getting to know each other better.

Let’s look at four strategies to promote your technology expertise on a new service or solution like Copilot.

Learn how a copywriter crafts content that resonates with different industries, roles, or roles within industries.

Tailoring your marketing messaging to resonate with specific industries is essential for capturing attention, building trust, and driving conversions. Our recent success with Quisitive's healthcare-focused campaign demonstrates the power of industry-specific strategies in achieving impactful results.

Email marketing is a powerful tool, but to be effective, you must understand key performance indicators (KPIs) and navigate security challenges. Discover five essential best practices to boost open rates, improve engagement, and ensure your campaigns reach the inbox!