Build your marketing muscle with our best practices and tools-of-the-trade to
Become a Master Marketer.
Best Practice

Vary the Lede: The First Rule of Content Marketing

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The skill of condensing your message into an addicting morsel of information is crucial in content marketing. You’ve got 8 seconds to grab a reader’s attention online. That’s 8 seconds to convince your audience…
Best Practice

Think Like A Dinosaur

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Modern companies should remember the dinosaurs and the unique traits that allowed them to survive—and thrive—even as the world rapidly changed around them. That means being adaptable, global, multi-faceted, div…
Fast Feature

Cedar View Dental Reaches New Patients with an Enhanced Website Experience and Social Media Campaign

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Cedar View Dental sought to take their practice to the next level, generate new patients, and achieve an enhanced online patient experience. Extra Mile Marketing helped achieve this goal with a state-of-the-art…
Fast Feature

CherrCo Raises Brand Awareness with Website Revamp and Go-to-Market Strategy

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CherrCo engaged Extra Mile Marketing to develop new branding, design a new website, and execute a comprehensive marketing and sales plan targeted towards commercial markets and end-consumers.
Best Practice

5 Must-Have Elements for Your B2B Blog

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If you're writing a blog for your company, be sure it incorporates these crucial elements to expand your readership and to leverage the content to achieve your unique goals.
Best Practice

9 Questions to Ask Your Website Developer

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Do you know the true cost of an inexpensive website? Before you hire an agency to create or rebuild your number one marketing tool, consider these 9 questions to ensure everything is firing on all cylinders "un…
Best Practice

4 Lead Gen Tactics For B2B Success

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How B2B companies can take a lesson from the consumer side of business to fix their customer journey, generate qualified leads, and close more sales.
Best Practice

The Rise of Influencer Marketing

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It started with word-of-mouth. Then came brand ambassadors. Today, it’s known as influencer marketing. But what does that really mean? It boils down to a simple concept: people trust people. Here's some tips fo…
Best Practice

What's New in Partner Marketing?

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How top performing channel partners are adapting their marketing to speak to the new owner of the tech budget: the Line-of-Business executive.
Fast Feature

Avanade Thought Leadership Blogs

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As a leader in several industries, Avanade wanted to show their thought leadership and engaged Extra Mile Marketing to ghostwrite a series of blogs on the future of technology in the insurance, banking, and hea…
Fast Feature

Strata Law Group Launches a new website, with a focus on content marketing

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Strata Law Group, one of Seattle’s leading family law firms engaged EMM to build content to enhance their website. They also had us move their site from a difficult platform to an easy-to-use platform with a bu…
Fast Feature

Revamping our website to reach today's businesses

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Extra Mile Marketing launches a brand new website with interactive features and best practices in web design.
Best Practice

The Experimental Mindset: Turn Analytics into Strategy

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How to paint a complete picture of your marketing campaigns through data analytics.
Best Practice

Add Oomph To Your Office 365 Landing Page

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4 must-have elements for your O365 Landing Page
Fast Feature

Microsoft Facebook Campaign Exceeds Benchmarks

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Microsoft Community Connections engaged EMM to conduct a paid media campaign on Facebook targeting Microsoft partners.
Best Practice

Building Brand Loyalty: Digital Marketing or Live Events?

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With increasingly fierce competition in almost every industry, differentiating yourself is crucial. One of the biggest benefits to participating in, or hosting, an event is that you can share your story and cre…
Best Practice

Connect and Engage: Tips for a Successful B2B Facebook Campaign

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Creating an effective Facebook campaign takes more than writing copy and designing compelling images. Learn how to strategize the Extra Mile Way with Abbie's easy-to-follow checklist.
Fast Feature

TierPoint Omaha Event

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TierPoint partners with Extra Mile Marketing to create a memorable 2016 Security Summit
Fast Feature

HPE Launches Rack and Power Infrastructure Tool

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Hewlett Packard Enterprise engaged EMM to develop a tool that would increase rack and power infrastructure sales.
Best Practice

Infographic on Infographics

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Communicating visually with your audience with infographics.
Best Practice

What are These Marketing Personas Anyway?

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If someone were to ask you to describe your target audience, what would you say? Would you be specific or broad?
Fast Feature

TierPoint Launches Office 365 with an Engaging Email Campaign

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Extra Mile Marketing worked with TierPoint to develop engaging materials for the launch of their Office 365 offering.
Best Practice

Tips for Creating an Effective Omni-Channel Marketing Strategy

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Personalize your marketing experience for your customers and prospects with omni-channel marketing.
Best Practice

Capitalizing on Each Generation's Strengths for Effective Marketing

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One big challenge facing most organizations today is the diversity of generations in the workforce (Baby Boomers, Generation X, Millennials) and how each generation views and consumes technology.
Fast Feature

Dell Launches its Second Microsoft Azure Service Offering

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Dell reached out to EMM, who was part of the original launch, to create sales materials for Dell’s internal sales teams and customers for their Microsoft Azure Business Continuity Disaster Recovery (BCDR) offer…
Fast Feature

Dell's Microsoft Office 365 goes worldwide

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Solution Sheets and Battlecards in multiple languages offered through Microsoft Office 365.
Best Practice

1 in 20,000: A Simple Test to See if your Company Stands Out From the Crowd

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In marketing, your value proposition should be at the heart of all your storytelling and the theme that guides all of your sales and marketing efforts.
Best Practice

Is Your Website Content Up-To-Date?

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Having an outdated, cluttered, hard to read, or overwhelming site makes for a poor customer experience and possibly a loss in business. In addition, broken links and missing pages can leave a bad impression.
Best Practice

Creating a Compelling Landing Page

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A well-crafted landing page should also generate more qualified leads than your generic website, while also improving your search page ranking and increasing organic traffic.
Best Practice

Take a Customer Journey to Accelerate Your Sales

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The cloud services customer journey is complex, so it’s important to focus on the key moments that can help inspire people to buy your product or service.
Best Practice

Building a Better Target Audience

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As the marketing field matures, there is a need to drive not just leads, but strong, qualified leads. To help with this, the EMM team has been working with our clients to create full marketing personas, so we m…
Fast Feature

Best Practices in Marketing Webinar Series for Microsoft Partners

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EMM created a series of content and instructional videos to help Microsoft partners with SEO/SEM, nurture marketing, hosting events, increasing ROI, social, and digital marketing. Assets included sales tools, w…
Fast Feature

Microsoft Supports Partners with Azure Scenarios

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Understanding Azure scenarios make for better sales materials.
Fast Feature

Sales Training Materials Help Datapipe's Sales Team Prepare for Microsoft Azure Launch

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EMM creates strong sales materials leading to successful product launch.
Fast Feature

Dell Initiates Microsoft Azure Services Offerings

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Solution sheets, battlecards, and a unique customer giveaway helped Dell with a successful product launch.
Fast Feature

Rackspace launches Fanatical Support® for Microsoft® Azure™

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Rackspace hired Extra Mile Marketing (EMM) to help with their launch, focusing on the selling strategy and sales materials for the new service offering with Fanatical Support® for Microsoft® Azure™.
Fast Feature

Office 365 Partner Marketing Assets for New Features

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Office 365 sales and marketing materials help Microsoft Partners promote new features for E5 SKU.
Fast Feature

Microsoft Launches Online Marketing Planner for Partners

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Microsoft partners can create a comprehensive marketing plan with an online tool created by the EMM team.
Fast Feature

Right Networks Promotes Office 365 Ad to 22,000 QuickBooks Users

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Right Networks markets Office 365 in the first non-Intuit affiliated ad, sending to 22,000 QuickBooks check users.
Fast Feature

Telmex Launches Office 365

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Wanting guidance on creating an industry leading Office 365 microsite, Telmex asked EMM to review their landing site, provide insights on industry standards and best practices, and help them design a new landin…
Fast Feature

SherWeb Customer Journey Assessment

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EMM performed an Office 365 Customer Journey Assessment, reviewing SherWeb’s CSP reseller and direct-to-consumer programs.
Fast Feature

EMM Creates Office 365 Sales Materials for a Spanish-speaking Audience

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EMM creates Office 365 sales materials for Wingu Networks, targeting a Spanish-speaking audience.
Fast Feature

Giacom Customer Journey Assessment for Office 365

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EMM finds new ways to maximize the Giacom website and re-seller journey.
Fast Feature

Microsoft Office 365 Partner Marketing Handbook

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Microsoft’s hosting team commissioned EMM to develop a marketing handbook to help Microsoft CSP hosting partners sell Office 365.
Fast Feature

EMM Trains Partners For Microsoft’s SMB Live

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EMM creates an interactive marketing workshop, along with an instructor guidebook and event kit for Microsoft's SMB Live roadshow.
Fast Feature

Rackspace Windows Infrastructure Widget

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EMM partners to design and build a widget tool for Windows infrastructure