While we wait for Reacher Season 4 to drop, marketers can channel Jack Reacher’s no-nonsense mindset to sharpen their strategies. This blog breaks down key lessons from Reacher quotes to help marketing teams stay bold, focused, and ready for anything.

When you’re gearing up to launch a new marketing campaign, it’s easy to get wrapped up in the fun stuff—strategizing campaign themes, crafting catchy taglines, and designing sleek graphics to reach your audience.

A few weeks ago, the EMM team had our annual Strategic Planning offsite. We spent three days filled with marketing and sales strategy, active listening, brainstorming, and role playing, all while getting to know each other better.

Let’s look at four strategies to promote your technology expertise on a new service or solution like Copilot.

Learn how a copywriter crafts content that resonates with different industries, roles, or roles within industries.

Tailoring your marketing messaging to resonate with specific industries is essential for capturing attention, building trust, and driving conversions. Our recent success with Quisitive's healthcare-focused campaign demonstrates the power of industry-specific strategies in achieving impactful results.

Email marketing is a powerful tool, but to be effective, you must understand key performance indicators (KPIs) and navigate security challenges. Discover five essential best practices to boost open rates, improve engagement, and ensure your campaigns reach the inbox!

Explore the dynamic landscape of B2B tech marketing with insights from our 2024 State of Tech Marketing report. Dive into data-driven strategies, AI advancements, and actionable insights to elevate your marketing game in 2024 and beyond. Download the complete report and harness the power of data to stay ahead of the curve.

During EMM's busiest time of year, CEO, Lori Stutsman, turns to AI for blog inspiration, sharing her top tips for leveraging technology in crafting engaging content.

From Food Network to marketing campaigns, learn the power of mise en place—preparation is key for efficient and effective results in our Senior Copywriter, Matt's, latest blog!

Business storytelling is at the heart of effective marketing. Read our newest blog “Indispensable Stories,” and see why you need a team of expert storytellers to help your business shine.

Unlock the secrets of successful marketing by exploring Senior Project Manager, Jessica Stevenson's article, highlighting the importance of timing, connection, and adaptation in your marketing strategies.

Do you have unused Co-op dollars? GTM campaigns typically run for a minimum of 8 weeks, so you'll need to get started today to meet your goals.

The good news?

EMM can build your campaign in just TWO WEEKS, giving you plenty of time to get in market!

The world of marketing is always changing. Check out our blog about how to keep up with the latest trends and staying relevant!

Have you heard of Microsoft's new AI tool, Copilot? Read Emma's blog to find out 5 ways that Copilot can make your life easier!

From blueprints to best practices, check out Abbie's blog about how marketing is like a house!

At EMM we like to keep things fresh! Check out Emma's blog about how to find great business blog topics

Even though we don't have any Miranda Priestleys in our office, that doesn't mean we can't learn from her trusty assistant Andy Sachs! Read our blog to find out what we learned from the Devil Wears Prada!

After celebrating our 20th anniversary in March, it’s a time to reflect on what we've been up to for the past 20 years, and how the marketing landscape has since changed.