Turning A Scorecard into a Sales Engine for Healthcare BDMs
True to its name, the Microsoft App of the Future program encourages businesses to leverage the power of Azure to create a modern, future-proof app that allows them to innovate, unlock productivity, and improve customer and employee experience.
Quisitive, one of four of Microsoft’s top performing partners in app development, was invited to participate in the App of the Future program.
The Extra Mile Approach:
When Quisitive was selected as one of Microsoft’s top-performing partners for the App of the Future initiative, they had a clear goal: connect with healthcare leaders and show them what’s possible with modern Azure-based apps. But easier said than done. In a world full of whitepapers and eBooks, they needed something that would actually get noticed—and more importantly, get results.
That’s where we came in.
We worked with Quisitive to design a complete Account-Based Marketing (ABM) campaign, with every asset built to speak directly to healthcare decision-makers. The campaign included a solution one-pager, an eBook, digital and LinkedIn ads—but the real star of the show was the interactive scorecard.
Making a Static Asset Work Smarter
Instead of a traditional PDF or gated checklist, we reimagined the scorecard as an interactive tool—something that would help healthcare organizations see themselves in the story. It asked simple, thoughtful questions that uncovered common pain points like outdated legacy systems, disconnected tools, and clunky patient care workflows.
But it didn’t stop there.
The scorecard provided customized results and insights based on each user’s answers—helping them pinpoint where they were on the app modernization journey and what steps to take next. This turned a static asset into something much more powerful: a moment of self-discovery for the prospect, and a qualified lead for the sales team.
Content + Targeting = Real Results
To get it in front of the right people, we launched a tightly targeted LinkedIn campaign aimed at healthcare leaders. We tested different CTAs, landing page formats, and lead gen forms to find what performed best. Every piece of content—from the ad copy to the scorecard questions—was designed to resonate with the challenges healthcare orgs are actually facing today.
The results?
The campaign filled Quisitive’s pipeline with qualified leads and gave the sales team high-value follow-up tools. The interactive scorecard captured interest, increased engagement, and drove form completions. The one-page output made it easy for the sales team to continue the conversation. And the whole campaign showed how powerful a truly integrated, creative approach can be.
The Takeaway
Sometimes the best ideas aren’t about doing more, they’re about doing things differently. By turning a simple scorecard into a smart, personalized experience, Quisitive was able to break through the noise and spark real conversations with the right audience.
Need help building a campaign that does more than just look good? Let’s talk. We’re all about finding creative ways to connect strategy with results.