Redefining the Lending Landscape with Finastra
As financial institutions push toward digital-first experiences, Finastra is leading the charge with secure, flexible cloud lending solutions powered by Microsoft Azure. To help Finastra reach more financial services decision-makers, Extra Mile Marketing built a thought leadership campaign that showcased their innovative technology, adaptability, and security benefits.
How We Helped: Elevating Finastra’s Cloud Lending Story
eBook: Cloud Lending, Simplified
The centerpiece of the campaign was a robust eBook designed to tackle the real-world pain points of Finastra’s target audience—such as manual workflows and changing compliance requirements. We told a clear, benefits-led story about how Finastra’s end-to-end cloud lending and mortgage platform streamlines operations, improves security, and accelerates decision-making.
Video: A 5-Part Look at Lending Reinvented
We brought Finastra’s value to life with a short, high-impact video broken into five key focus areas:
Digital services
Customer loyalty
Faster loan processing
Connected apps
Market expansion
This flexible asset gave Finastra a visual tool for showcasing the power of consolidation, automation, and innovation across their platform.
Blog Series: Timely, Relevant Thought Leadership
We wrote a 3-part blog series that built on the campaign narrative and tackled timely industry issues:
How cloud technology helps modernize lending
Managing evolving compliance with innovation in mind
Using automation and AI (like Finastra Fusion LaserPro) to gain competitive advantage
These blogs positioned Finastra as experts at the intersection of technology, compliance, and customer experience.
Infographic: Why Digital-First Lending Wins
To round out the content experience, we created a visually engaging infographic that highlighted trends pushing lenders toward digital-first models—and how an open cloud platform like Finastra’s enables rapid innovation, risk reduction, and better customer outcomes.
The Results? Finastra Looks Like the Future of Lending
This integrated content campaign helped Finastra clearly communicate the transformative impact of their cloud lending solution—from reducing manual effort to meeting regulatory demands with confidence. With cohesive messaging across formats and channels, Finastra is now firmly positioned as a forward-thinking leader in financial services technology.