Unlocking Security Superpowers with a Targeted Campaign
When it comes to enterprise cybersecurity, it’s not just about detection—it’s about how fast and effectively you respond. That’s where CyberProof, a UST Company, steps in with Managed Extended Detection and Response (MXDR), a solution that unifies Microsoft Sentinel and Microsoft Defender to detect and respond across all attack surfaces: email, endpoints, identities, and applications.
CyberProof knew they had a powerful story to tell—but needed a structured, strategic campaign to drive awareness, demonstrate thought leadership, and generate leads.
That’s where EMM came in.
How We Helped: Building a Strategic Thought Leadership Campaign
Messaging Framework: The Foundation of It All
Every strong campaign starts with a strategy. We partnered with CyberProof’s subject matter experts to define their target audience, competitive differentiators, key pain points, and priority messaging. The result? A messaging framework designed to support this campaign—and future ones—with consistency and focus.
Multi-Format Content with a Unified Message
Short-Form Video: Designed for high-impact on social, we created a compelling video introducing CyberProof’s MXDR solution and directing viewers to download the eBook for more.
Infographic: We broke down the differences between on-premises, cloud-based, and cloud-native XDR, helping decision-makers understand where CyberProof shines.
eBook: Our gated eBook served a dual purpose: generating leads and providing a deep dive into the value of CyberProof’s Managed XDR—a piece the sales team could use to nurture interest.
Sales Enablement Tools
Battlecard: We created a 2-page battlecard filled with quick-hit messaging, objection handling, and competitive differentiation to help CyberProof’s sales team stay consistent and on message.
Nurture Emails: Following up on the eBook download, we wrote a series of emails to move prospects from awareness to consideration—with strong CTAs and direct links to the sales team.
Social Media Campaign + Guidebook
A strong content campaign needs a distribution strategy to match. We created a series of social posts that aligned with the core assets, from the eBook to blog content and webinar invites. These helped guide prospects from initial discovery to engagement with the sales team.
We also conducted a social media audit, delivering tailored recommendations and an action plan to help CyberProof activate their channels more effectively going forward.
The Results? A Campaign with Real Security Impact
This campaign gave CyberProof a clear, consistent message, a cohesive content journey, and the tools to build lasting connections with enterprise prospects looking for advanced threat protection. With aligned messaging and multi-format content working together, CyberProof now has a lead-gen engine that educates and converts.