Saving the Day with Ascent Solutions’ Cybersecurity Strategy
In today’s threat landscape, even the most secure-seeming businesses are vulnerable. Ascent Solutions, a Microsoft partner and MSSP (Managed Security Services Provider), offers something many internal security teams can’t: military-grade expertise, full-service management, and peace of mind. They deploy and manage Microsoft Sentinel and Defender for their clients—and needed help telling that powerful story to the world.
That’s where EMM came in.
We partnered with Ascent to build a comprehensive campaign that would promote not just their services, but also some major milestones—like their new cybersecurity center and an upcoming MITRE ATT&CK MasterClass. With deep experience in the security space and a strong foundation of collaboration with Ascent subject matter experts, we knew how to turn their value into real marketing impact.
How We Helped: A Cybersecurity Campaign with a Clear Mission
Messaging Framework: Getting Aligned and Cutting Through the Noise
Cybersecurity is a $150B+ industry—so standing out takes clarity and precision. We kicked things off by developing a messaging framework that defined Ascent’s audience, pain points, value proposition, and core messaging pillars. This guide laid the groundwork for every piece of content to follow.
Creative Content to Drive Engagement
Video: We built an animated explainer highlighting Ascent’s Zero Trust strategy and their three-phase implementation model, designed for clear, high-level visibility across platforms.
eBook: Told through a fictional narrative, our eBook followed a frustrated IT director discovering Ascent’s solution—and served as the call-to-action to register for the MITRE ATT&CK MasterClass.
Infographic: Focused on a major announcement—Ascent’s new cybersecurity center for excellence in Coppell, TX—we designed an infographic spotlighting the curriculum, industry stats, and the broader mission to help close the security skills gap.
Sales Enablement Materials
Sales Battlecard: Armed with our messaging framework, we created a 2-page battlecard to equip Ascent’s sales team with powerful talking points to drive event registrations and prospect interest.
Email Campaign: Following up on the eBook download, we crafted a 2-email nurture series to build trust, answer lingering questions, and move prospects toward enrolling in the MasterClass.
Social Media Campaign + Guidebook
To spread the word and amplify every campaign asset, we built a complete social package:
20+ custom social posts
A guidebook on best practices for LinkedIn and other platforms
A strategic audit of Ascent’s current channels to fine-tune their approach and boost engagement long-term
The Results? A Smarter, Stronger Security Story
Whether it was launching their new center, promoting a signature event, or building a reliable sales playbook, EMM helped Ascent connect their technical expertise to real-world business needs. By aligning brand messaging with key content touchpoints, we helped Ascent reach—and convert—more of their ideal customers.