Waking Up from a Security Nightmare with BDO Digital
Security threats don’t wait for business hours—and for many IT leaders, they feel more like a nightmare than a solvable problem. That’s where BDO Digital’s Managed Detection and Response (MDR) comes in. With a new sub-brand to promote and a powerful security story to tell, BDO Digital turned to EMM for help launching a campaign that would drive demo leads and position their Microsoft-backed MDR service as a must-have.
Enter EMM: Dreaming Up a Smarter Security Campaign
The BDO Digital team needed to cut through the noise in a crowded cybersecurity market. So, we built a creative campaign with storytelling at its core—one that brought complex security challenges to life and positioned BDO Digital MDR as the solution businesses have been dreaming of.
How We Helped: A 360° Security Storytelling Campaign
eBook: A Security Nightmare, Solved
We started with a creative, story-driven eBook. It followed a fictional executive haunted by constant cybersecurity threats—until BDO Digital’s MDR solution came to the rescue. Through this compelling narrative, we showcased how BDO + Microsoft combine to deliver a solution that automates threat response, replaces outdated processes, and unifies security infrastructure. The eBook was the campaign centerpiece, driving traffic through email and social media promotions.
Video: Bringing MDR to Life
To bring the story to screens, we created a promo video that visualized BDO’s MDR services in action. This animated, educational video helped prospects quickly understand the value of real-time monitoring and how Microsoft Azure Sentinel powers the solution behind the scenes.
Infographic: The MDR Advantage, at a Glance
Next, we collaborated with BDO Digital subject matter experts to create an infographic that laid out the harsh reality of modern cybersecurity threats—and how BDO’s solution solves them. It was an easy-to-digest, visual sales tool that reinforced key pain points and differentiators.
Social Media Campaign + Guidebook
We didn’t just stop at content—we helped amplify it. Our team built a full social media campaign with 24 custom posts promoting the eBook, infographic, and video. Then we handed BDO Digital a guidebook with best practices for LinkedIn, Twitter, and Facebook, plus platform-specific strategies to grow their reach and drive engagement.
Sales Battlecard
Finally, we equipped the BDO Digital sales team with a battlecard—a concise 2-page doc with messaging, objection handling, and competitive positioning designed to keep the conversation moving when prospects want answers fast.
The Results?
From thought leadership to targeted sales support, this campaign helped BDO Digital wake up the market to the power of their MDR solution—and gave their sales team the tools they needed to turn awareness into action. With Microsoft and EMM behind them, they were ready to face any threat—no nightmares required.