Messaging That Moves the Market — Microsoft + Cloudera

When Cloudera launched its new public cloud data and analytics platform on Microsoft Azure, the team needed sharp, differentiated messaging—fast. Together, Microsoft and Cloudera turned to Extra Mile Marketing to help craft compelling value propositions that would resonate with buyers and sellers alike.

How We Helped: A Virtual Messaging Workshop That Delivered

Customized for Impact
To set the stage for a successful launch, we created a tailored virtual messaging workshop that helped participants dig deep into:

• Key personas

• Points of differentiation

• Value propositions

• Features and benefits

• Top reasons to buy or sell

The result? A cohesive messaging framework that gives the joint Microsoft + Cloudera team everything they need to market their solution with confidence—and equip sellers with tools to close deals.

Virtual, but No Less Impactful
With in-person sessions off the table due to the pandemic, we reimagined our proven messaging workshop for a dynamic 2-day virtual format. The experience was hands-on, fast-paced, and interactive—leveraging our expertise from dozens of in-person sessions while adapting to the needs of a distributed team.

More Than Messaging—Market Readiness
Our workshop guided participants to translate product features into customer benefits and focus on real-world problems and outcomes. By the end, Microsoft and Cloudera had not only aligned on their messaging—they had a launch-ready narrative designed to resonate with new cloud customers.

The Outcome? Messaging with Momentum

With their new messaging foundation, Microsoft and Cloudera were able to move quickly into go-to-market mode, confident that they had the right story to tell—and the right tools to help sales teams sell it. The success of this virtual workshop even led to a follow-up session with Cloudera and Red Hat.