Making Server Storage Simple — HPE Thought Leadership Blogs
Hewlett Packard Enterprise (HPE), a global leader in server storage innovation, needed a way to translate their complex technology into language that resonates with business decision makers. That’s where Extra Mile Marketing came in.
How We Helped: Turning Tech Into a Story
Building a Blog Series With a Narrative Arc
EMM developed a seven-part blog series designed to bring clarity to the highly advanced technologies behind HPE’s server storage solutions. Instead of diving straight into tech specs, we told a story: the evolution of server storage and how today’s most critical workloads rely on smart, scalable configurations.
Each blog guided readers through a decision-making journey—helping them choose the right solution for their unique business needs by layering insights across the series.
Saying Goodbye to Jargon
We knew our audience wasn’t made up of engineers alone. So, we translated complex concepts into clear, engaging language using:
Metaphors and real-world comparisons
Narrative storytelling
Custom graphics to reinforce key messages
The result? Thought leadership content that reads like a conversation—not a spec sheet.
The Outcome? Empowered Buyers, Stronger Engagement
By grounding HPE’s advanced server storage tech in storytelling and strategic clarity, we helped the brand connect with decision makers and position their solutions as both powerful and practical. Whether readers were new to infrastructure or seasoned pros, they left the blog series feeling informed, confident, and ready to act.