Trusted Microsoft Vendor

You need a marketing agency that knows what works, what’s next, and how to navigate the Microsoft ecosystem to get things in market on time and on budget.

Copilot, Azure, & GitHub… Oh my!

As a trusted Microsoft vendor for over 20 years, we’ve helped Microsoft and hundreds of partners get into market faster, generate quality leads, and educate prospects to develop a strong sales pipeline.

From generative AI, Azure, data & analytics, and security to FinTech, BizApps, or GitHub—we live and breathe tech. You won’t have to waste any time explaining Copilot, Zero Trust, and Kubernetes to us.

Whether it’s crafting a “better together” story, launching a GTM campaign, or driving ACR, we know how to make tech messaging click and deliver real results.

DECADES OF EXPERIENCE
We’ve developed content for and strategized, coached, or trained over 7,000 partners spanning 25 countries, with a 96% approval rating.,

Our clients will agree, we are more than a marketing agency. We are a true partner.

TECH SPECIALISTS
We’ve executed GTM campaigns for Azure, Microsoft 365, Copilot, GenAI, Dynamics, Security, Windows, and more.

PARTNER-FOCUSED
Throughout our 20+ years working with Microsoft partners, we’ve learned a thing or two. We are experts at helping partners thrive within the Microsoft ecosystem.

Real results. Real impact.

  • Turning Copilot complexity into clarity

    See how we helped Microsoft accelerate Copilot adoption with a role-based onboarding campaign that made AI instantly useful for teams across the enterprise.

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  • Helping Microsoft Partners find (and share) their SuperPower

    See how we helped Microsoft boost Copilot and GenAI partners with bold storytelling and high-impact SuperPower slides.

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  • Turning a scorecard into a sales engine

    Discover how we transformed a static asset into an interactive, lead-generating experience to engage healthcare decision-makers and drive real pipeline impact for Azure.

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  • Building a partner marketing engine

    We helped Microsoft empower BPGI partners to sharpen their message, generate leads, and close deals.

    LEARN MORE

Trusted by Global Brands

January 15

THE leader in thought leadership

We are channel experts

Whether your partners are ISVs, CSPs, SIs, MSPs, or VARs, we know how to cultivate your channel. Our secret? We’ve helped over 7,000 Microsoft partners increase their sales. That means we can share with you what partners are focused on, what works (and what flops), and what’s next.

You don’t drive to a new address without getting directions first. Why would you dive into a new marketing project without establishing goals, KPIs, and a roadmap? We don’t just execute marketing campaigns, we lead with strategy to craft the right messaging that resonates with BDMs as well as TDMs, delivers results, and positions you as a thought leader.

Industry marketing experts

From healthcare to financial services, manufacturing to retail and consumer goods, we offer industry-tailored marketing strategies that are highly effective at engaging your ideal target audiences. Our ability to adapt and speak the language of a wide variety of industries enables us to translate complex technical jargon into compelling stories that elevate your brand and position you as the go-to expert in your field.

Explore our services

Strategic marketing

Lay the foundation for business growth with clear goals, a strong brand, and a unified marketing strategy.

Sales & marketing
enablement

Empower your sales & marketing teams with robust messaging and tailored content that drives results.

Customer & partner
experience

Create lasting customer engagement that fosters loyalty and growth.

Go-to-market
campaigns

Execute marketing campaigns that showcase your value, and drive measurable results.

  • "This is fantastic! Thank you both for bringing an exciting campaign plan to the table!"

    Ginny Hoban, Microsoft

  • "Fantastic! Thank you guys. Tremendous work. I can’t thank you enough…. It’s just so cool to see this stuff all coming together. You know, we worked on some stuff. So now it’s like, wow, seeing what the outcome and the outputs have been, it’s just amazing!"

    Frank Valdivieso, President and CEO, Gryphon Consulting

  • "I highly-recommend working with EMM. They made everything easy for us, and their deliverables were high quality. By far the best experience I've had working with a Marketing consulting group!"

    Jill Neumann, Microsoft Alliance Manager, Quorum Cyber

  • "Boy are you getting lots of shout outs during my All Hands!! Way to go, so much great work you are doing with our team!"

    Helane Cohane, Microsoft

  • "Extra Mile Marketing, particularly Lori's team, has a deep understanding of Microsoft's evolving go-to-market strategies and methodologies. I genuinely believe that having a conversation with them could add significant value to your process, potentially accelerating your time to value within Microsoft's ecosystem."

    Kyle Cramer, Microsoft

  • "Thank you for the amazing strong session! The feedback was strong. The content resonated really well with everyone, we had 30 GTM people join which is almost HALF!"

    Diana Ishak, Microsoft, Sr. Director Americas GPS GTM Services

Jumpstart your marketing today!