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Abbie Heironimus Abbie Heironimus

4 Ways AI Is Impacting Marketing

In this blog, Senior Project Manager Jessica Stevenson writes about how the worlds of Artificial Intelligence and marketing are mixing, and how this interaction will change the future of marketing as we know it.

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Abbie Heironimus Abbie Heironimus

When Bad Drawings are Good Design

EMM mascot, Emma, shares a recent realization she had during a classic game of "Skribbl-io" that sheds meaningful light on the difference between good design...and effective design.

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Abbie Heironimus Abbie Heironimus

Cultivating Luck With a Meticulous Marketing Strategy

Good marketing requires a pattern of strategic decision making that creates luck. Marketing is both an art form and a science. It requires both creativity and organization - a sense of freshness where innovation comes to life and a method to channel that innovation into results.

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