Facilitating Strategic Alignment for LACERA’s Executive Council
The Los Angeles County Employees Retirement Association (LACERA) manages retirement benefits for more than 180,000 members and is one of the largest public pension funds in the U.S. With a need to align leadership around a unified vision, LACERA engaged Extra Mile Marketing (EMM) to facilitate a high-stakes strategic planning offsite with its Executive Council—comprising executive leadership, senior staff, and board members.
Make it stand out
The Challenge:
LACERA sought to move from discussion to action with a clear, unified strategic direction that reflected the voices and priorities of all key stakeholders.
The EMM Approach:
To ensure the offsite led to meaningful outcomes, we took a deeply collaborative approach:
Stakeholder Engagement: Conducted 1:1 interviews and small-group sessions with Executive Council members to surface core themes, challenges, and opportunities.
Strategic Facilitation: Designed and led a highly engaging offsite session focused on refining the organization’s Mission, Vision, and Values—and translating those into real-world strategic priorities.
Executive Summary: Developed a polished summary document to capture the session’s outcomes, providing a roadmap for leadership and operational teams moving forward.
The Outcome:
The session brought clarity, alignment, and renewed purpose to LACERA’s leadership team. The resulting strategic priorities continue to guide decisions and initiatives across the organization—ensuring consistency and focus at every level.
Key Takeaway:
When leadership is aligned, strategy becomes action. EMM helped LACERA move from intention to impact with a process rooted in listening, facilitation, and clarity.
“EMM did excellent work for us! Everything they promised, they delivered—on time, with top-tier quality, exceeding what I was anticipating, each time.
Their communication/Project Management is, again, top notch. They communicated and were easy to work with.
Their work was seamless. It just seemed to all “happen.” I just sat back and started enjoying what was going to come next. Their facilitation style kept discussions productive and engaging, and their ability to adapt to our evolving needs made them an invaluable partner.”
