Launching a Healthcare Network
When Eastside Health Network (EHN)—a powerhouse partnership between EvergreenHealth and Overlake Medical Center—was ready to make its debut, they had one big question: How do you introduce a brand-new healthcare network and get people excited about it? That’s where we came in. With our storytelling and strategic savvy, Extra Mile Marketing helped EHN build buzz in the community, connect with their audience, and hit the ground running.
Our Approach
Crafting a Brand Voice: We worked closely with EHN’s stakeholders to create messaging that nailed their identity—clear, consistent, and totally on-brand.
Social Media from Scratch: No accounts? No problem. We launched EHN on LinkedIn, Facebook, and Twitter with engaging campaigns that included everything from healthcare tips to targeted Medicare Advantage content.
Lights, Camera, Action: To make their huge network approachable, we created a snappy one-minute video showcasing 1,400 providers, 87 specialties, and 194 locations. Easy, engaging, and totally share-worthy.
The Results
The buzz was real. With a distinct voice, a dynamic social media presence, and a video that simplified their story, EHN hit the scene as a trusted healthcare leader. They connected with patients, providers, and hospitals—and set the stage for a strong future.
To tie everything together with a pretty bow, we created their annual impact report highlighting important information for different stakeholders in the organization.
Because when it comes to launching a healthcare network, we go the extra mile (pun intended).