Building a Brand and Go-to-Market Campaign from Scratch
The Story: Starting with Zero, Aiming for Iconic
When Boxer Six, a cannabis startup with a cutting-edge product and nothing else—not even a name or logo—came to us, we knew it was time to flex our creative muscles. In one of the most saturated and heavily regulated markets out there, Boxer Six needed more than a brand—they needed a story, an identity, and a standout presence from day one.
Boxer Six had an incredible differentiator: QuickSix™, a proprietary six-minute cannabis gummy delivery system unlike anything else on the market (hence the name). But without a name, packaging, website, or visual identity, they were starting at square one.
That’s where we came in—as their agency of record, we guided every step of the journey. From strategic messaging to brand identity, we defined their brand pillars, voice, and audience personas—and then translated those into a compelling brand story.
Speakeasy-Inspired Branding That Breaks the Mold
In a sea of cannabis brands chasing similar aesthetics, we knew BoxerSix needed a totally unique visual language. Inspired by the prohibition-era “speakeasy” culture, we created an edgy, vintage-meets-modern brand that stands apart—bold, mysterious, and cool without trying too hard. The color palette, typography, and tone were all carefully chosen to reflect this underground vibe while maintaining premium appeal.
We designed packaging that not only looked stunning on a shelf, but aligned with Boxer Six’s commitment to sustainability—featuring 100% recyclable materials. We also produced lifestyle photography and video content that elevated the brand and gave it life across every platform.
Digital-First, Science-Driven
From the beautifully designed website to point-of-sale materials and educational collateral, every piece of content reflects the sophistication and innovation behind Boxer Six’s product. Our team dove deep into the science of nano-emulsions, helping simplify the complex delivery mechanism into clear, persuasive language that resonates with consumers, retailers, and investors alike.
The Result: A Super-Premium Brand Ready for Market
In less than a year, Boxer Six went from concept to full-fledged brand—launched with a distinctive voice, unforgettable packaging, and a strategic 12-month go-to-market plan. Today, they’re a standout player in a saturated industry, with a brand that’s as innovative and high-quality as the product itself.
“An amazing brand and marketing team. We couldn’t have asked for a more professional, understanding, patient, thought provoking, and diverse set of individuals with all the skills to take on a more challenging product and market! Cheers to the entire EMM family!!”