Strategic marketing for government agencies

Create materials to inform, engage, and drive public impact with clarity and compliance.

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Locally rooted, globally recognized

You need a partner who understands how government communicates, operates, and serves the public. We’ve built a reputation for creating memorable campaigns that elevate brands, amplify visibility, and deepen community connections. Whether it’s brainstorming new ways to engage your audience, refining your identity, or building a campaign strategy that wows, we’re here to help your mission shine brighter than ever.

As an approved King County vendor, we can help you meet and exceed your departmental goals.

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How We Help Government Clients,
make life, and marketing, easier

Clear, Citizen-First Messaging
We write and design in plain language, providing marketing materials that are free from bureaucratic jargon and focused on clarity, trust, and purpose.

COMPLIANCE + ACCESSIBILITY BUILT IN
 We build websites, digital assets, and communications that meet accessibility standards and public‑sector compliance that are still creatively engaging and user-friendly.

DATA-DRIVEN STRATEGY
We start with your objectives and then build a content and campaign plan that aligns with your mission and delivers measurable results using AI driven data to enhance engagement, drive initiatives further and increasing user adoption.

Robust university market research, real campus voices

Hundreds of university student interviews. Dozens of in-depth staff discussions. One clear goal: build a digital experience that works for everyone.

When a local university set out to modernize their website, they knew it had to be more than just a pretty interface. They needed a research-informed, inclusive platform that reflected the real needs of a diverse, dynamic university community.

Our approach? A university-wide listening tour that included:

  • Running a campus-wide campaign and recruiting 1,200 students who participated in surveys and intercept interviews

  • Leading 6 in-depth focus groups

  • Meeting with 50+ staff across departments

  • Holding goal-setting workshops with executive leadership

This human-centered research became the bedrock of a new content strategy and information architecture that’s intuitive, accessible, and deeply connected to what university users visitors actually need.

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Registered King County government services vendor

We are an approved vendor for marketing and communications-related services through our King County Master Services Contract. 

  • We create clear, compliant, and purposeful content tailored to engage your audiences and support mission-driven goals.

  • We create compelling videos, photos, and sound that bring your projects to life and connect with your audience across every community.

  • We create strategic, audience-focused copy that captures your voice, sharpens your message, and drives action.

  • We create purposeful, eye-catching design that elevates your projects and makes your message impossible to ignore.

  • We help curate custom-branded promotional products that leave a lasting impression.

Have a question? Want to learn more about our government offerings?

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  • Smart Transit, Stronger Community

    King County Metro set out to expand awareness and adoption of its ORCA for Business program—a public transit benefit for employers and employees across the region. The goal was clear: reach a diverse audience with messaging that resonates just as well in the boardroom as it does on the bus.

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  • Unlocking Website Potential

    To support the University of Washington, we conducted in-depth, data-driven research—gathering 1,200 survey responses, hosting 8 student focus groups, and interviewing over 40 faculty and stakeholders. This comprehensive approach led to a strategic website plan that, according to UW leadership, saved them over 9 months of internal effort.  

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  • Strategic Alignment for L.A. County

    The Los Angeles County Employees Retirement Association (LACERA) manages retirement benefits for more than 180,000 members and is one of the largest public pension funds in the U.S. LACERA partnered with EMM to facilitate a high-stakes strategic planning offsite with its Executive Council—to get clarity, alignment, and renewed purpose.

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We specialize in

Marketing & communications strategy

Market
research

Web & digital content

Marketing &
fundraising campaigns

  • I really appreciate your command of our diverse operation. Your findings carry weight because of your ability to speak in our ‘language’ and call out specific examples. Your work is bespoke.

    Project Manager, University of Washington

Ready to Connect With Your Constituents Better?

Let's talk about how we can help you create clear, citizen‑friendly communications that build trust, increase engagement, and advance your public mission.