Supporting Higher Education Through Strategic Marketing

Helping colleges and universities connect, engage, and thrive in a changing digital landscape.

Fresh ideas, a fresh marketing approach

In higher education, it’s invaluable in keeping prospective students, current students, parents, alumni, faculty, donors, and community stakeholders informed, engaged, and inspired.

Whether you're launching a new program, promoting student services, or increasing enrollment, you need marketing that balances storytelling with strategy, while honoring your institution's mission, brand, and voice. Today, it also has to be accessible and easy to navigate. From building campus event calendars to refreshing websites and distributing promotional materials, your message needs to reach the right audience at the right time.

As an approved local university vendor, we offer trusted, strategic marketing and communications support to help you meet and exceed your departmental goals.

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UNIVERSITY-CENTERED STORYTELLING
We craft clear, inclusive messaging that connects with prospective and current students, alumni, families, and faculty, highlighting programs, resources, and opportunities in ways that are relatable and action-driven.

How We Help
our Higher Ed Clients

DIGITAL CAMPAIGNS THAT CONVERT
 As a full-service agency, we take care of it all, from your initial creative ideas to lead generation to enrollment and alumni outreach, we build targeted digital campaigns that work across email, social, web, and mobile platforms.

TRANSPARENT PRICING
You need predictable costs with no hidden fees or inflated hours, so you can stay on budget. We offer menu style, all-inclusive pricing, allowing you to choose deliverables that will make the most impact on your programs and services. 

We specialize in

Marketing & communications strategy

Market
research

Web & digital content

Marketing &
fundraising campaigns

Robust university market research, real campus voices

Hundreds of university student interviews. Dozens of in-depth staff discussions. One clear goal: build a digital experience that works for everyone.

When a local university set out to modernize their website, they knew it had to be more than just a pretty interface. They needed a research-informed, inclusive platform that reflected the real needs of a diverse, dynamic university community.

Our approach? A university-wide listening tour that included:

  • Running a campus-wide campaign and recruiting 1,200 students who participated in surveys and intercept interviews

  • Leading 6 in-depth focus groups

  • Meeting with 50+ staff across departments

  • Holding goal-setting workshops with executive leadership

This human-centered research became the bedrock of a new content strategy and information architecture that’s intuitive, accessible, and deeply connected to what university users visitors actually need.

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  • University-focused Marketing & Communications strategists

    Your team needs a partner who can listen to student, family, alumni, faculty, donor, and staff perspectives, align with leadership, and create clear, powerful marketing materials that move your mission forward. That’s us.

    In our partnership with a local university, we helped build the bedrock of a new content strategy while navigating the unique approval processes and protocols of your hierarchy.

    Helping HFS move the needle

  • Big, bold brands, end-to-end management

    From establishing brand colors and copy tone to creating fully designed assets, building a brand requires both big picture thinking and detail-obsessed strategy.  

    Our team worked with CherrCo, the largest cooperative tart cherry growers in North America, to build an all-encompassing brand identity from the ground up. 

    Explore the website

  • Attention-grabbing Marketing & Fundraising campaigns

    With traditional funding sources becoming less dependable, Boys & Girls Clubs of King County needed a fresh way to reignite donor enthusiasm. The non-profit partnered with us to build smart, strategic campaign plans for Marketing & Fundraising.

    We looked at what was working, what wasn’t, and how to bring their board and staff together around a clear vision. Because when everyone’s aligned, fundraising increases, events inspire, and campaigns work!

    Fundraising fatigue to fresh momentum

  • I really appreciate your command of our diverse operation. Your findings carry weight because of your ability to speak in our ‘language’ and call out specific examples. Your work is bespoke.

    Project Manager, University of Washington

Office hours are now in session!

Come on in and get ready to brainstorm your next marketing or fundraising campaign, market research initiative, brand refresh, or future-forward digital experience. Trust us, this will be the best college group project ever. (And don’t worry, we’ll do all the work)! 

Let’s schedule a short introductory call to understand your goals for the semester and where you may want fresh ideas or need support.