We Speak Husky:
Marketing & Communications for the University of Washington

Amplify your impact—from brand storytelling to digital growth 

Fresh ideas, a fresh marketing approach

As a Marketing & Communications professional, your role is invaluable in keeping students informed, engaged, and inspired.

You make sure they have everything they need, in a digestible and easy-to-locate format: There are campus event calendars to build, websites to update and refresh, and Husky Cards to create and distribute.

As an approved UMAC vendor for strategic marketing and communications support, we can help you meet and exceed your departmental goals.

We specialize in

Marketing & communications strategy

Market
research

Web & digital content

Marketing &
fundraising campaigns

Hundreds of UW student interviews. Dozens of in-depth staff discussions. One clear goal: build a digital experience that works for everyone.

When UW’s Housing & Food Services (HFS)  set out to modernize their website, they knew it had to be more than just a pretty interface. They needed a research-informed, inclusive platform that reflected the real needs of a diverse, dynamic university community.

Robust market research, real campus voices

Market research

Our approach? A university-wide listening tour that included:

Running a campus-wide campaign and recruiting 1,200 students who participated in surveys and intercept interviews

Leading 6 in-depth focus groups

Meeting with 50+ UW staff across departments

Holding goal-setting workshops
with executive leadership

This human-centered research became the bedrock of a new content strategy and information architecture that’s intuitive, accessible, and deeply connected to what UW users visitors actually need.

  • University-focused Marketing & Communications strategists

    Your team needs a partner who can listen to student, family, alumni, faculty, donor, and staff perspectives, align with leadership, and create clear, powerful marketing materials that move your mission forward. That’s us.

    In our partnership with UW Housing and Food Services (HFS), we’ve helped build the bedrock of a new content strategy while navigating the unique approval processes and protocols of your hierarchy.

    Helping HFS move the needle

  • Big, bold brands, end-to-end management

    From establishing brand colors and copy tone to creating fully designed assets, building a brand requires both big picture thinking and detail-obsessed strategy.  

    Our team worked with CherrCo, the largest cooperative tart cherry growers in North America, to build an all-encompassing brand identity from the ground up. 

    Explore the website

  • Attention-grabbing Marketing & Fundraising campaigns

    With traditional funding sources becoming less dependable, Boys & Girls Clubs of King County needed a fresh way to reignite donor enthusiasm. The non-profit partnered with us to build smart, strategic campaign plans for Marketing & Fundraising.

    We looked at what was working, what wasn’t, and how to bring their board and staff together around a clear vision. Because when everyone’s aligned, fundraising increases, events inspire, and campaigns work!

    Fundraising fatigue to fresh momentum

  • I really appreciate your command of our diverse operation. Your findings carry weight because of your ability to speak in our ‘language’ and call out specific examples. Your work is bespoke.

    Ethan Owens, Project Manager, University of Washington Housing & Food Services

Office hours are now in session!

Come on in and get ready to brainstorm your next marketing or fundraising campaign, market research initiative, brand refresh, or future-forward digital experience. Trust us, this will be the best college group project ever. (And don’t worry, we’ll do all the work)! 

Let’s schedule a short introductory call to understand your goals for the semester and where you may want fresh ideas or need support.