Bringing a Global Brand Home in North America

Wolters Kluwer’s Corporate Performance Management solution, CCH® Tagetik, had a strong global reputation—but in North America, it needed a brand refresh. That's where EMM stepped in.

From Euro-Centric to North American Stronghold
To shift perception and boost visibility in North America, we started by diving deep into their social media presence and scoping out the competition. With insights in hand, we developed a strategy that put Wolters Kluwer’s strengths front and center for a North American audience.

We rolled out a consistent, targeted social media calendar—complete with custom content, branded visuals, and smart scheduling tied to local events and key messaging themes. Our team handled everything from writing and design to posting and analytics.

Our strategy didn’t just boost engagement—it influenced Wolters Kluwer’s broader brand planning. They adopted our post templates in their global brand refresh, and even expanded the program to include their Supply Chain Planning (SCP) solution, shifting it into sales-driving content mode.

The result?
A more visible, credible, and engaging North American presence—and a global brand that now speaks fluently to local audiences.