From Technical Wins to Powerful Sales Assets

Turning Complex IT Wins into Industry Stories for TierPoint

When TierPoint, a leader in hybrid IT solutions, wanted to showcase how they help clients navigate massive IT transformations, they didn’t want another batch of flat, technical summaries. They wanted something people would actually read. Stories that were relatable and could spark interest, inspire trust, and most of all, close deals.

TierPoint case study featuring Western Global Airline

 Our Mission: Balance storytelling with technical depth

We partnered with TierPoint to create a six-part series of customer success stories that did just that. Each case study spotlighted a different industry, including manufacturing, SaaS, global airlines, and AI pioneers, as well as the human and business impact behind the tech. From cloud assessments and Azure migrations to cost optimization and high-density colocation, these stories connected the dots between complex IT capabilities and measurable business outcomes.

Our team managed the end-to-end process, from interviews and research to copywriting and design, to deliver case studies that not only spotlight TierPoint’s technical expertise but also resonated.

Our creative industry case studies included:

• Industry: Industrial Manufacturing

• Company: Harrington Plastics

  Just like aging pipes, legacy IT starts to leak value over time.
  This was a simple, yet relevant fact, every great system needs upkeep. We told the story of how this industrial manufacturer recognized it was time for an upgrade and how TierPoint patched the cracks fast, turning maintenance into momentum.
  

• Industry: Automotive Equipment Rental and Leasing

• Company: Premier Trailer

  A universal experience everyone can relate too: the stress of moving.
  Moving is stressful enough, but moving your IT environment is on a whole other level.  We demonstrated how a well-planned cloud migration, led by the right experts, can feel just as satisfying as hiring professional movers: efficient, smooth, and totally worth it.
  

• Industry: Aviation

• Company: Western Global Airline

  You want the right pilot when it comes to flying through unpredictable skies.  Same goes for the journey to the cloud.
  In this story we shared how a global cargo airline turned to TierPoint for their experience in navigating cloud complexities to deliver a smooth, secure transition.
          

• Industry: Payment Management

• Company: Cass Information Systems

  Losing money is never good. In the financial industry, it stings even more.
  This story spotlighted the irony of a payment company losing money in the cloud and how TierPoint’s expert cost optimization uncovered waste, saving them 20% in Azure spend within just one month.
  

• Industry: IT, SAS

• Company: ConnectBase

  Picture a conductor of an orchestra. With a simple harmonizing wave, data, providers, and network intelligence are all working together.
  That’s the story of ConnectBase. But when their own Azure environment hit some dissonant notes, we told the story of how TierPoint helped tune the system, bringing back clarity, rhythm, and cost control.

• Industry: IT, AI

• Company: Groq

  Just like a rocket held to the launchpad, innovation can’t take off when infrastructure lags behind.
  This was the story of a company rocketing toward growth, fueled by innovation, but held back by infrastructure. TierPoint stepped in with high-density colocation to help them scale seamlessly.

The Result: Six Stories, One Powerful Sales Asset Library

TierPoint walked away with a versatile portfolio of stories that:

• Build credibility by showing real-world results.

• Engage both technical and executive audiences.

• Support sales conversations with proof of value.

• Position TierPoint as a trusted transformation partner across industries.

What started as “we need case studies” became a set of high-impact marketing tools. These were story-driven, technically sound, and ready to engage different audiences across every channel.

We’ve found in tech, it’s not just about the solution you deliver. It’s about the story you tell.

Are you ready to showcase your solution with tailored, impactful customer success stories? Contact us today!

Kerri Padgett, Director Product Marketing, TierPoint

“Thank you – these are great!”