Turning Thought Leadership Into Leads for Finastra Payments

Finastra Payments had a breakthrough platform—Fusion Payments To Go—and needed a bold way to show the world what it could do. Enter EMM.

Storytelling That Sells
To bring this powerful, API-first payments platform to life, we crafted an eBook built on storytelling: seven fictional—but totally plausible—business scenarios that illustrated the real-world value of Fusion Payments To Go. From real-time payments to seamless onboarding, each short story showed how the platform transforms how businesses move money in the cloud.

Then, we scaled it.
That eBook became the foundation for an animated video and a punchy infographic—both optimized for social sharing and designed to engage busy decision-makers at a glance.

Building Thought Leadership
We didn’t stop with visuals. We wrote a three-part blog series on key industry challenges—covering modernization, exceeding customer expectations, and the value of open APIs—to position Finastra Payments as a go-to expert in the space.

Launching the LinkedIn Campaign
With a strong portfolio of content ready, we launched a paid LinkedIn campaign using Account Based Marketing (ABM) tactics. By targeting a tailored list of prospects, we gave the Finastra sales team exactly what they needed: engaged leads who had already seen the value of their platform.

The takeaway?
Smart storytelling + strategic content + targeted delivery = a thought leadership engine that drives real results.