EMM mascot, Emma, shares a recent realization she had during a classic game of "Skribbl-io" that sheds meaningful light on the difference between good design...and effective design.

EMM Founder and CEO Lori Stutsman reflects on 2021 and flips the script, sharing what she learned from her clients and not the other way around.

We've all grown tired of some of the repetitive language that we've heard over and over during the pandemic. Read a few tips on how to move on from a few phrases that have overstayed their welcome!

Good marketing requires a pattern of strategic decision making that creates luck. Marketing is both an art form and a science. It requires both creativity and organization - a sense of freshness where innovation comes to life and a method to channel that innovation into results.

Don’t start building your brand until you’ve considered these six essential steps.