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    <loc>https://www.extramilemarketing.com/blog/4-ai-prompts-that-guarantee-mediocre-marketing-and-the-office-365-lesson-tech-companies-keep-repeating</loc>
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      <image:title>Blog - 4 AI Prompts that Guarantee Mediocre Marketing (and the Office 365 Lesson Tech Companies Keep Repeating) - Why it fails: No defined target audience No industry focus No buyer-stage clarity AI defaults to: Comprehensive. Scalable. End-to-end. Cutting-edge protection. It sounds polished. It also sounds exactly like everyone else. Without a defined audience (CISO at a mid-market healthcare system?) and a defined buyer stage (awareness vs. evaluation?), AI can’t differentiate. It can only generalize.</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 4 AI Prompts that Guarantee Mediocre Marketing (and the Office 365 Lesson Tech Companies Keep Repeating) - Why it fails: No positioning context No clear business driver No urgency No differentiation You’ll get: We’re excited to announce our new AI-powered platform that drives efficiency and unlocks innovation… That’s not positioning. That’s noise. In B2B technology marketing, “AI-powered” is not a strategy. It’s table stakes.</image:title>
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      <image:title>Blog - 4 AI Prompts that Guarantee Mediocre Marketing (and the Office 365 Lesson Tech Companies Keep Repeating) - Why it fails: No narrative No quantified impact No industry lens No decision criteria AI summarizes events: The customer faced challenges. We implemented our solution. They saw improvements. That’s a recap. Not a persuasive story. Strong case studies follow structure: Market context Specific business problem Stakes and risk Decision logic Measurable outcomes Strategic impact If you don’t give AI that structure, it won’t invent it.</image:title>
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      <image:title>Blog - 4 AI Prompts that Guarantee Mediocre Marketing (and the Office 365 Lesson Tech Companies Keep Repeating) - Why it fails: No target persona No buying stage No competitive frame No value thesis AI can tighten language. It cannot decide: Whether this is for enterprise or mid-market Whether you’re targeting operations or IT Whether your edge is risk reduction, improved efficiency, or cost control Without strategy, AI optimizes surface language — not substance.</image:title>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/the-ai-webinar-strategy</loc>
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    <lastmod>2026-02-23</lastmod>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/2025-lessons-wins-and-whats-next</loc>
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    <lastmod>2026-01-27</lastmod>
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      <image:title>Blog - 2025’s Most Engaging Content Wasn’t Flashy. It Was Focused. - About the Author:</image:title>
      <image:caption>Jessica Stevenson, Sr. Project Manager at Extra Mile Marketing, is an experienced strategist in all things digital, with extensive expertise in technical project management.</image:caption>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/close-the-year-strong-4-things-to-stop-doing-right-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
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      <image:title>Blog - Closing Strong: 4 Things to Stop Doing Right Now - About the Author:</image:title>
      <image:caption>Abbie Heironimus is the owner of Extra Mile Marketing, a marketing agency specializing in technology marketing, with a 21 year tenure working with Microsoft and its partners. With years of experience helping partners of all sizes maximize their impact, Abbie is passionate about data-driven strategies and partner enablement.</image:caption>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/heres-how-you-know-when-its-time-for-a-content-refresh</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/make-corporate-events-fun</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/4fbe2c26-398e-4a6b-acc0-1205237e09d1/Event+Example.png</image:loc>
      <image:title>Blog - 3 ways to make your next corporate event engaging, memorable, and more than a little fun! - In that same vein, the best conferences, retreats, or product demonstrations are more than just a single note.</image:title>
      <image:caption>Give your attendees variety; give them interactivity; give them, dare I say it, a little bit of fun. When an event comes together in the right ratio, you get something irresistible that people talk about long after it ends.   And the results speak for themselves. According to Forbes, 85% of consumers are more likely to purchase a product after participating in a marketing event.</image:caption>
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      <image:title>Blog - 3 ways to make your next corporate event engaging, memorable, and more than a little fun! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 3 ways to make your next corporate event engaging, memorable, and more than a little fun! - Matt Erspamer</image:title>
      <image:caption>Senior Copywriter</image:caption>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/modern-marketing-university</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
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      <image:title>Blog - Modern Marketing University: Freshening up your content is as easy as 1, 2, 3!&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Modern Marketing University: Freshening up your content is as easy as 1, 2, 3!&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/ef74e16b-3d19-4b6a-88df-1ad35a16d8e0/Website+Banner+%281280+%C3%97+720+px%29+%2880%29.png</image:loc>
      <image:title>Blog - Modern Marketing University: Freshening up your content is as easy as 1, 2, 3!&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/4c6b8880-5b3b-4ec9-9bdb-c850776a66a4/Website+Banner+%281280+%C3%97+720+px%29+%2881%29.png</image:loc>
      <image:title>Blog - Modern Marketing University: Freshening up your content is as easy as 1, 2, 3!&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1930b523-a524-4f40-9558-12b0e49ddfc0/Matt+cropped+headshot.jpg</image:loc>
      <image:title>Blog - Modern Marketing University: Freshening up your content is as easy as 1, 2, 3!&amp;nbsp; - Matt Erspamer</image:title>
      <image:caption>Senior Copywriter</image:caption>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/the-recess-room</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/f572d5e7-cd27-4639-92bd-a3064d6a5233/Recess+Room+Banner.png</image:loc>
      <image:title>Blog - The Recess Room: Because recess isn’t just for kids!</image:title>
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      <image:title>Blog - The Recess Room: Because recess isn’t just for kids! - Abbie Heironimus</image:title>
      <image:caption>President &amp; Owner of Extra Mile Marketing</image:caption>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/-quick-wins-to-refresh-your-marketing-in-q1</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
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      <image:title>Blog - 3 Quick Wins to Refresh Your Marketing in Q1 - We’ve been recommending Go-Givers Sell More to our clients, and it’s particularly relevant right now. It reframes selling not as a transaction, but as an opportunity to genuinely serve your customers and partners.</image:title>
      <image:caption>Your team sells complex solutions like Copilot, Azure, Dynamics 365, and Teams, where trust and long-term value matter more than the latest and greatest features. This book helps you think beyond “product specs” to stories that connect with how your customers and partners use your solutions to thrive.</image:caption>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/5-things-microsoft-pmas-should-stop-doing-this-june</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/54a8d75f-492b-44b6-bca4-635421c08daf/abbie-vancil-extra-mile-marketing-2018_bw.jpg</image:loc>
      <image:title>Blog - 5 things Microsoft PMAs should STOP doing this June - About the Author:</image:title>
      <image:caption>Abbie Heironimus is the owner of Extra Mile Marketing, a marketing agency specializing in technology marketing, with a 21 year tenure working with Microsoft and its partners. With years of experience helping partners of all sizes maximize their impact, Abbie is passionate about data-driven strategies and partner enablement.</image:caption>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/marketing-like-jack-reacher-no-plan-b-just-results</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-19</lastmod>
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      <image:title>Blog - Marketing Like Jack Reacher: No Plan B, Just Results - Lisa Redburg</image:title>
      <image:caption>COO &amp; Meticulous Cat Wrangler, Extra Mile Marketing</image:caption>
    </image:image>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/3-ways-to-give-your-sales-team-the-secret-sauce-to-a-winning-marketing-campaign</loc>
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    <lastmod>2025-05-19</lastmod>
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      <image:title>Blog - 3 Ways to Give Your Sales Team the Secret Sauce to a Winning Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/92584fb6-025e-4709-bebe-8e384285fbc2/Blog-3-ways-image2.jpg</image:loc>
      <image:title>Blog - 3 Ways to Give Your Sales Team the Secret Sauce to a Winning Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/d323918e-3545-403e-914e-8da9590967ea/Blog-3-ways-image3.png</image:loc>
      <image:title>Blog - 3 Ways to Give Your Sales Team the Secret Sauce to a Winning Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/54a8d75f-492b-44b6-bca4-635421c08daf/abbie-vancil-extra-mile-marketing-2018_bw.jpg</image:loc>
      <image:title>Blog - 3 Ways to Give Your Sales Team the Secret Sauce to a Winning Marketing Campaign - Abbie Heironimus</image:title>
      <image:caption>President and Customer Success Manager, Extra Mile Marketing</image:caption>
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    <loc>https://www.extramilemarketing.com/blog/the-art-of-strategic-planning</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:title>Blog - The Art of Strategic Planning: How to Make Your Next Offsite Actionable, Relevant, and More Than a Little Fun - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/5000aacf-e3ff-4097-92de-b7a7992a427f/Blog-Strategic-Planning-image2.jpg</image:loc>
      <image:title>Blog - The Art of Strategic Planning: How to Make Your Next Offsite Actionable, Relevant, and More Than a Little Fun - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/e131ecae-360a-4fc4-bdc0-b20b30338d71/Lori+Headshot.jpg</image:loc>
      <image:title>Blog - The Art of Strategic Planning: How to Make Your Next Offsite Actionable, Relevant, and More Than a Little Fun - Lori Stutsman</image:title>
      <image:caption>President &amp; Chief Customer Service Officer, Extra Mile Marketing</image:caption>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/lights-camera-email</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1930b523-a524-4f40-9558-12b0e49ddfc0/Matt+cropped+headshot.jpg</image:loc>
      <image:title>Blog - Lights! Camera! Email Marketing? Crafting Blockbuster Content That Converts Leads - Matt Erspamer</image:title>
      <image:caption>Senior Copywriter and Movie Buff</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/blog/selling-microsoft-copilot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:title>Blog - Selling Microsoft Copilot? Here are 4 ways to grow your business - Lisa Redburg</image:title>
      <image:caption>COO &amp; Meticulous Cat Wrangler, Extra Mile Marketing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/blog/copy-chameleon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1930b523-a524-4f40-9558-12b0e49ddfc0/Matt+cropped+headshot.jpg</image:loc>
      <image:title>Blog - Copy Chameleon: How to craft content that resonates and blend in with different industries - Matt Erspamer</image:title>
      <image:caption>Senior Copywriter &amp; Movie Buff, Extra Mile Marketing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/blog/secret-weapon-to-maximizing-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/ef28b11d-a65a-4c4f-a775-eefa6065df56/Lisa+Headshot.jpg</image:loc>
      <image:title>Blog - The Secret Weapon to Maximizing the Impact of your Marketing - Lisa Redburg</image:title>
      <image:caption>COO &amp; Meticulous Cat Wrangler, Extra Mile Marketing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/blog/five-pro-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:title>Blog - 5 Pro Tips to Make Your Next Email Marketing Campaign a Smash - Jessica Stevenson</image:title>
      <image:caption>Senior Project Manager &amp; Campaign Perfectionist, Extra Mile Marketing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/blog/the-2024-state-of-the-b2b-tech-marketing-industry-report-industry-professionals-share-their-expertise-and-predictions</loc>
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    <lastmod>2025-05-19</lastmod>
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      <image:title>Blog - The 2024 State of the B2B Tech Marketing Industry Report: Industry Professionals Share Their Expertise and Predictions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/a2e54f5e-bf71-40b7-887a-17be75f3a6ed/2024+State+of+the+B2B+Tech+Marketing+Industry+Report</image:loc>
      <image:title>Blog - The 2024 State of the B2B Tech Marketing Industry Report: Industry Professionals Share Their Expertise and Predictions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/54a8d75f-492b-44b6-bca4-635421c08daf/abbie-vancil-extra-mile-marketing-2018_bw.jpg</image:loc>
      <image:title>Blog - The 2024 State of the B2B Tech Marketing Industry Report: Industry Professionals Share Their Expertise and Predictions - Abbie Heironimus</image:title>
      <image:caption>President and Customer Success Manager</image:caption>
    </image:image>
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  <url>
    <loc>https://www.extramilemarketing.com/blog/using-ai-for-marketing</loc>
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  <url>
    <loc>https://www.extramilemarketing.com/our-work</loc>
    <changefreq>daily</changefreq>
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    <priority>0.5</priority>
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    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/d8bf9f11-d3a9-4d89-afdf-8b1ae90d5df5/AzureCampaignExample.png</image:loc>
      <image:title>Portfolio - An Azure campaign success story: Modernizing messaging with technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2026-01-05</lastmod>
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    <lastmod>2025-11-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/3dc922e7-f349-40a5-946a-16b40f9eae1c/EMMsample-IndustryWorkbook.png</image:loc>
      <image:title>Portfolio - A comprehensive playbook for industry-specific storytelling - Make it stand out</image:title>
      <image:caption>Sample pages from Microsoft Industry Workbook</image:caption>
    </image:image>
  </url>
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    <loc>https://www.extramilemarketing.com/our-work/university-of-washington-website-governance</loc>
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    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/948ad533-6e6f-4724-aaf0-81c724517111/UW+Web+Goverence+2.png</image:loc>
      <image:title>Portfolio - Driving University of Washington’s Digital Governance Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/a16934bd-f71c-4e4f-a80d-6188c21d6daa/UW+Web+Goverence+3.png</image:loc>
      <image:title>Portfolio - Driving University of Washington’s Digital Governance Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.extramilemarketing.com/our-work/boys-and-girls-club-of-king-county-workshop</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/07149ca9-d130-4eab-a2a5-d43ac24f9daa/processed-971A03B4-7481-49EE-86D4-89162E03CF3E.jpg</image:loc>
      <image:title>Portfolio - Fundraising Fatigue to Fresh Momentum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/efb3fd5a-81f8-4ac7-841c-738da6129299/BGCKC.png</image:loc>
      <image:title>Portfolio - Fundraising Fatigue to Fresh Momentum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/cc87ebf9-9909-4d16-99e8-f568e3570fc4/IMG_5040.jpg</image:loc>
      <image:title>Portfolio - Fundraising Fatigue to Fresh Momentum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/c325a49d-ac8e-49e8-9dbb-a3cd68eb139b/Jason+Bloom.jpg</image:loc>
      <image:title>Portfolio - Fundraising Fatigue to Fresh Momentum - Jason Bloom, Boys and Girls Club of King County Board Member</image:title>
      <image:caption>“Our biggest takeaway was the importance of message alignment across diverse audiences. The exercises challenged us to think more deeply about how different stakeholders experience our mission and what they need to hear in order to engage meaningfully. The persona-building process laid a strong foundation for future messaging that feels specific and intentional.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/tierpoint-industry-case-studies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/9428c0c6-5f38-461f-a0cc-17e87a335c3e/TierPoint+Case+Study.png</image:loc>
      <image:title>Portfolio - From Technical Wins to Powerful Sales Assets - Make it stand out</image:title>
      <image:caption>TierPoint case study featuring Western Global Airline</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/34f2559a-84df-4476-bccd-24c37c16686c/TierPoint+Case+Study+Example.png</image:loc>
      <image:title>Portfolio - From Technical Wins to Powerful Sales Assets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/35207e84-b7df-45db-a9da-96a44aec916e/Kerri+Padgett.jpg</image:loc>
      <image:title>Portfolio - From Technical Wins to Powerful Sales Assets - Kerri Padgett, Director Product Marketing, TierPoint</image:title>
      <image:caption>“Thank you – these are great!”</image:caption>
    </image:image>
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  <url>
    <loc>https://www.extramilemarketing.com/our-work/cherrco-agricultural-go-to-market-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/d997c2de-a6a3-4a84-ad2c-4474c456a4d0/FF-CherrCo-website-tile.png</image:loc>
      <image:title>Portfolio - ‘Meet the New Superfruit’ Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/815af611-f705-4bc6-8116-d69ce4c73d39/FF-Cherrco-example1.png</image:loc>
      <image:title>Portfolio - ‘Meet the New Superfruit’ Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/dff6ebb9-3ad5-4223-96dc-864d5b47b5f6/ed+surber.jpg</image:loc>
      <image:title>Portfolio - ‘Meet the New Superfruit’ Campaign - Ed Surber, President, CherrCo, Inc.</image:title>
      <image:caption>“We worked with Lori and her team of extremely talented marketing folks on a very fast-paced and large-scale branding project. The team was without question extremely capable and efficient in their work. Lori has done a wonderful job building a marketing agency with amazing and talented people with a passion for what they do. I would highly recommend Lori for any marketing you might need done for your organization, big or small.”</image:caption>
    </image:image>
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  <url>
    <loc>https://www.extramilemarketing.com/our-work/microsoft-partner-superpowers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/cda2dd24-6f7d-4d91-bf72-46727383ee3a/FF-SuperPowers-website-tile.png</image:loc>
      <image:title>Portfolio - Unleashing Superpowers: How Microsoft Partners Stand Out With Storytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/microsoft-copilot-onboarding-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/588e4b0b-dd79-434d-9929-8b7ff5e26012/Copilot-role-based-email-campaign.JPG</image:loc>
      <image:title>Portfolio - Driving Success with Copilot: Role-Based AI Onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/070717a1-6890-4bcf-bbdd-e94834509bdb/FF-Empowering-Teams-with-AI-email-image.png</image:loc>
      <image:title>Portfolio - Driving Success with Copilot: Role-Based AI Onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/99d13522-6e35-4328-8b39-f85c5445c6e2/FF-Empowering-Teams-with-AI-email-image2.png</image:loc>
      <image:title>Portfolio - Driving Success with Copilot: Role-Based AI Onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/2b23df8c-a348-4f24-8083-04353dca3b3d/FF-Empowering-Teams-with-AI-email-image3.png</image:loc>
      <image:title>Portfolio - Driving Success with Copilot: Role-Based AI Onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/quisitive-scorecard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/2879ae49-c49a-4385-9086-a2ede1e5377e/FF-Quisitive-social-image1.png</image:loc>
      <image:title>Portfolio - Turning A Scorecard into a Sales Engine for Healthcare BDMs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/7d53ef68-e561-4ca5-8414-603bb329c8e5/FF-Quisitive-scorecard-image1.png</image:loc>
      <image:title>Portfolio - Turning A Scorecard into a Sales Engine for Healthcare BDMs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/tierpoint-healthcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/c174cd83-cd17-40f6-804f-165d6ce3ad5d/FF-TierPoint-healthcare-ebook.png</image:loc>
      <image:title>Portfolio - TierPoint Brings Healthcare into the Cloud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/friends-of-youth-nonprofit-virtual-fundraiser-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/592bbed3-8e3b-45be-abec-8a49e6116348/FF-FOY-event-image1.png</image:loc>
      <image:title>Portfolio - Turning a Setback Into a Success — Friends of Youth Virtual Fundraiser - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1328717d-8844-4676-8678-bc00e6065982/FF-FOY-event-image2.png</image:loc>
      <image:title>Portfolio - Turning a Setback Into a Success — Friends of Youth Virtual Fundraiser - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/8dd1d430-add8-46ca-9163-f3d8f80b3e4e/FF-FOY-event-image3.png</image:loc>
      <image:title>Portfolio - Turning a Setback Into a Success — Friends of Youth Virtual Fundraiser - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/finastra-redefining-lending</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1747757227218-WHQL180ZRDQ78IN9DDLC/Finastra-portfolio-redefining-lending-with-Microsoft.png</image:loc>
      <image:title>Portfolio - Redefining the Lending Landscape with Finastra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/a0e2414f-ca35-4589-845f-644155a3737b/Finastra-portfolio-redefining-lending-with-Microsoft-2.png</image:loc>
      <image:title>Portfolio - Redefining the Lending Landscape with Finastra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/cyberproof-ust-cloud-native-xdr-microsoft-security-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1747758177112-IJFWZ7SZRXUEWGXNDW67/cyberproof-mxdr-ust-cloud-native-campaign.png</image:loc>
      <image:title>Portfolio - Unlocking Security Superpowers with a Targeted Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1747758240978-BADBJSXS1CGL9GEWCSZV/ust-infographic.png</image:loc>
      <image:title>Portfolio - Unlocking Security Superpowers with a Targeted Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/ascent-solutions-cybersecurity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/afbe9b83-b306-4f88-a396-052c3cb4a3f2/FF-Ascent-ebook.png</image:loc>
      <image:title>Portfolio - Saving the Day with Ascent Solutions’ Cybersecurity Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/bdo-digital-cybersecurity</loc>
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    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/a048ccf1-ee6f-4f3d-b479-168e221afa29/FF-BDO-ebook.png</image:loc>
      <image:title>Portfolio - Waking Up from a Security Nightmare with BDO Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/4a81110b-308e-4eae-b55f-97faf806e2c9/FF-BDO-video.png</image:loc>
      <image:title>Portfolio - Waking Up from a Security Nightmare with BDO Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/a083e77e-15f1-4662-abaa-5a14b24ceba2/FF-BDO-infographic.png</image:loc>
      <image:title>Portfolio - Waking Up from a Security Nightmare with BDO Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/2841423d-fd9b-4267-b349-780ae65a51d8/FF-BDO-social2.png</image:loc>
      <image:title>Portfolio - Waking Up from a Security Nightmare with BDO Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/bpgi-marketing-foundation</loc>
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    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/492ce9d3-583a-4b26-898e-ae0e7febe27c/FF-BPGI-ECF-ss.png</image:loc>
      <image:title>Portfolio - Building the Marketing Engine Behind Microsoft’s Black Partner Growth Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/3b6f91c6-e698-4c2a-a7b3-fdc0822ce068/FF-BPGI-RealImpact-ss.png</image:loc>
      <image:title>Portfolio - Building the Marketing Engine Behind Microsoft’s Black Partner Growth Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/c376e0f2-9c55-4029-8f2c-c3fa842deb49/FF-BPGI-BTF-ss.png</image:loc>
      <image:title>Portfolio - Building the Marketing Engine Behind Microsoft’s Black Partner Growth Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/9b75107c-6219-4ed1-93f5-6812142e011b/FF-BPGI-Gryphon-ss.png</image:loc>
      <image:title>Portfolio - Building the Marketing Engine Behind Microsoft’s Black Partner Growth Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/finastra-payments</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/c51854a4-d28d-4af7-89ec-c87802b74be1/FF-FinastraPayments-ebook-image1.png</image:loc>
      <image:title>Portfolio - Turning Thought Leadership Into Leads for Finastra Payments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/f294aff9-e9e0-4ae9-9eb9-1c3c8a48f059/FF-FinastraPayments-video-image2.png</image:loc>
      <image:title>Portfolio - Turning Thought Leadership Into Leads for Finastra Payments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/cb0362e2-51f6-4dff-8483-19e1e7d1916d/FF-FinastraPayments-infographic-image3.png</image:loc>
      <image:title>Portfolio - Turning Thought Leadership Into Leads for Finastra Payments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/e09f6e3c-fa48-4cdc-b1cc-1ba3cc407ea1/FF-FinastraPayments-social-image1.png</image:loc>
      <image:title>Portfolio - Turning Thought Leadership Into Leads for Finastra Payments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/condeco-ebooks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/3043824a-f24c-41b5-88bf-1436d5239e02/FF-Condeco-image1.png</image:loc>
      <image:title>Portfolio - How Condeco Brought Their Software to Life (with a Little Help from EMM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/304a4ed0-6d50-48ae-b8cf-14d3caa02db5/FF-Condeco-image2.png</image:loc>
      <image:title>Portfolio - How Condeco Brought Their Software to Life (with a Little Help from EMM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/88809804-a93f-42a1-a2e8-5451e167008f/FF-Condeco-image3.png</image:loc>
      <image:title>Portfolio - How Condeco Brought Their Software to Life (with a Little Help from EMM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/boxer-six-cannabis-campaign-from-scratch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1f7ef1b9-bd2a-4afc-b30f-5359d4ad29d8/FF-Boxer-Six-image1.png</image:loc>
      <image:title>Portfolio - Building a Brand and Go-to-Market Campaign from Scratch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/0c86dd9d-c4be-41a0-97e8-ae28b3734274/FF-Boxer-Six-image2.png</image:loc>
      <image:title>Portfolio - Building a Brand and Go-to-Market Campaign from Scratch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/39f0692a-fd83-4c41-9e67-d28b13af2afc/FF-Boxer-Six-image3.png</image:loc>
      <image:title>Portfolio - Building a Brand and Go-to-Market Campaign from Scratch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/86885df3-f699-4b4c-bc46-bb153877ccbb/FF-Boxer-Six-image4.png</image:loc>
      <image:title>Portfolio - Building a Brand and Go-to-Market Campaign from Scratch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/wolters-kluwer-teammate-auditing-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/252d5634-23e3-4972-b04a-f3eac9900f35/FF-WK-one-man-band.png</image:loc>
      <image:title>Portfolio - Auditing Made Awesome: Industry-focused social campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/d536ad82-bf09-45f8-b988-5849c499fb2c/FF-WK-fees-sting.png</image:loc>
      <image:title>Portfolio - Auditing Made Awesome: Industry-focused social campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/bb060f3b-67f1-400d-bf9a-a057bb285608/FF-WK-time-wasted.png</image:loc>
      <image:title>Portfolio - Auditing Made Awesome: Industry-focused social campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1747799116325-3K347T2X7E5V4M6317AA/Wolters-Kluwer-Social-Campaign-Teammate.png</image:loc>
      <image:title>Portfolio - Auditing Made Awesome: Industry-focused social campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/bpgi-coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/773e839e-a0a7-4cb9-b7ab-c2e48da4e778/FF-BPGI-RealImpact-1.jpg</image:loc>
      <image:title>Portfolio - Building a marketing foundation for Microsoft’s Black Partner Growth Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/67e09031-4971-4f40-b21d-c3c3e2c87462/FF-BPGI-Gryphon-1.png</image:loc>
      <image:title>Portfolio - Building a marketing foundation for Microsoft’s Black Partner Growth Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/629937a4-493c-42a6-b64a-a425b36f7281/FF-BPGI-results-1.png</image:loc>
      <image:title>Portfolio - Building a marketing foundation for Microsoft’s Black Partner Growth Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/friends-of-youth-impact-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/b4d08b61-d886-4c3e-9847-42b3c5af5fbd/Paul+Lwali.jpg</image:loc>
      <image:title>Portfolio - Crafting a compelling story with the Friends of Youth impact report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/wolters-kluwer-supply-chain-social-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/a2dfa1f5-9358-445d-a68f-32cbb929fd10/FF-WK-social-image1.png</image:loc>
      <image:title>Portfolio - Bringing a Global Brand Home in North America - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/06b07ad0-9213-434a-9844-b7bef5b7f142/FF-WK-social-image2.png</image:loc>
      <image:title>Portfolio - Bringing a Global Brand Home in North America - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/biztech-fusion-case-study-videos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/d6787360-aa28-4950-ba14-f9d0e5424f5c/video-testimonial-customer-case-studies-biztech-fusion.JPG</image:loc>
      <image:title>Portfolio - Turning Happy Customers into Engaging Video Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1471f84d-9d3c-4b71-b882-c72e0c40e471/video-testimonial-customer-case-studies.JPG</image:loc>
      <image:title>Portfolio - Turning Happy Customers into Engaging Video Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/uw-hfs-website-roadmap-and-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/7c721684-7691-4516-b7ef-6f49971bfe44/FF-UW-image1.png</image:loc>
      <image:title>Portfolio - Unlocking Website Potential: EMM’s Roadmap to Revamping Your Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/fa3b5b36-2275-462b-9ddd-fe77f97714e2/FF-UW-image2.png</image:loc>
      <image:title>Portfolio - Unlocking Website Potential: EMM’s Roadmap to Revamping Your Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/publicis-lead-generation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/50cbe911-d437-403c-aa4e-9d7dda773b99/FF-Publicis-Sapient-infographic-1.png</image:loc>
      <image:title>Portfolio - Generating high-quality leads for Publicis Sapient - Infographic</image:title>
      <image:caption>Infographic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/db5e54da-79aa-495b-8874-0e69c04002ed/FF-Publicis-Sapient-social-post-1.jpg</image:loc>
      <image:title>Portfolio - Generating high-quality leads for Publicis Sapient - Social Post</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/8c0a0fc5-e53b-491e-9a11-ee1c14ce33fb/FF-Publicis-Sapient-social-post-2.jpg</image:loc>
      <image:title>Portfolio - Generating high-quality leads for Publicis Sapient - Social Post</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/exceedra-ebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/a9b72655-8b18-4a58-bff6-6290007e322c/FF-Exceedra-overview.png</image:loc>
      <image:title>Portfolio - The New Superhero Duo: Exceedra and EMM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/qorusdocs-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/e5f92a7a-396e-49ce-85e0-f4787007479a/FF-Qorus-social-image1.png</image:loc>
      <image:title>Portfolio - A comprehensive social media strategy for QorusDocs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/9ca981e3-95df-443a-901e-664ce8cc66f6/FF-Qorus-social-image2.png</image:loc>
      <image:title>Portfolio - A comprehensive social media strategy for QorusDocs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/lacera-strategic-executive-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/6bac88e6-f467-4ce0-a169-993fa899b1b9/FF-LACERA-website-tile.jfif</image:loc>
      <image:title>Portfolio - Facilitating Strategic Alignment for LACERA’s Executive Council - Make it stand out</image:title>
      <image:caption>The Challenge: LACERA sought to move from discussion to action with a clear, unified strategic direction that reflected the voices and priorities of all key stakeholders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/5e021617-98b4-47f6-9561-409bee5a609b/LACERA-county-executive-strategic-planning.JPG</image:loc>
      <image:title>Portfolio - Facilitating Strategic Alignment for LACERA’s Executive Council - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.extramilemarketing.com/our-work/eastside-health-network</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
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      <image:title>Portfolio - Launching a Healthcare Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/3945e2e7-6d7a-405b-93b3-94555b91afc2/FF-EHN-website-tile.png</image:loc>
      <image:title>Portfolio - Launching a Healthcare Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Portfolio - Smart Transit, Stronger Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/e52046c3-b65e-4713-897c-9a00d9a8e360/FF-King-County-ORCA-image4.png</image:loc>
      <image:title>Portfolio - Smart Transit, Stronger Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/e9a08ef5-3214-4833-8e5d-be8ca3067d64/FF-King-County-ORCA-image1.png</image:loc>
      <image:title>Portfolio - Smart Transit, Stronger Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/1a5ab6aa-a2b6-4894-8985-651db9bcb2e0/FF-King-County-ORCA-image2.png</image:loc>
      <image:title>Portfolio - Smart Transit, Stronger Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Portfolio - Making Server Storage Simple — HPE Thought Leadership Blogs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/e02328ad-c351-4209-96dc-32bbf6af7837/FF-HPE-blogs-image2.png</image:loc>
      <image:title>Portfolio - Making Server Storage Simple — HPE Thought Leadership Blogs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Driving into new markets with Ford Motor Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Sparking Smiles on Social for Cedar View Dental - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737870f47e7d60fcc02ed46/acef2c0b-532b-4edd-b9c3-9b09f6b961b2/FF-CedarView-social-image2.png</image:loc>
      <image:title>Portfolio - Sparking Smiles on Social for Cedar View Dental - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Creating a more sustainable future with Wood Aviation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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