Finastra Payments

Finastra Payments Thought Leadership & LinkedIn Campaign

Finastra Payments sought to introduce their highly customizable new payments platform, Fusion Payments To Go, to highlight their services and open Application Programming Interfaces (API).

Understanding their needs:

Taking the opportunity to demonstrate the many use cases of Fusion Payments To Go, EMM created an eBook that told short stories chronicling seven distinct use cases. After using this as a foundation to create other Thought Leadership assets, we spearheaded a paid LinkedIn campaign.

How we helped:

eBook, Infographic & Video

We loved the opportunity to collaborate with the Finastra Payments team on this creative piece. Our eBook focused on seven business scenarios that showed how Fusion Payments to Go could transform digital payments in the cloud. While one fictional business used services to develop a real-time payments system, another streamlined their onboarding process using Finastra Payments’ automated onboarding service.

Our eBook served as the foundation for the video and infographic components of our campaign.

Our animated video acted as a shortened version of the eBook, conveying the benefits of Finastra's solution in a visually compelling, social-media-ready format.

In our infographic, we also condensed the eBook narrative, focusing on key statistics that showed how Finastra Payments understood and addressed customer pain points.

All of these assets were used to highlight the breadth and versatility of the Payments to Go platform.

Blogs

Our blogs aim to showcase our clients’ thought leadership abilities by speaking directly to current issues facing their industry. To showcase Finastra’s in-depth expertise in the payments space, we wrote a 3-blog series addressing modernization, ways to exceed customer expectations, and the power of open APIs.

LinkedIn Campaign

After our Thought Leadership deliverables were well received by the Finastra Payments team, EMM was asked to create a paid LinkedIn campaign to showcase these assets. To achieve a successful campaign, we utilized our Account Based Marketing (ABM) strategies to target a specific list of possible clients. This provided a robust set of prospects that the Finastra Payments sales team could connect with directly.