Right Networks

Right Networks Promotes Office 365 Ad to 22,000 QuickBooks Users

Wanting introduce Office 365, Right Networks engaged EMM to create and design an effective way to successfully present Office 365 to QuickBooks customers.

Understanding their needs:

Right Networks, the leading provider of Hosted QuickBooks, was given the opportunity to advertise the first non-Intuit affiliated product within the box in which QuickBooks checks arrive. Wanting to use this opportunity to introduce Office 365, Right Networks engaged EMM to create and design an effective way to successfully present Office 365 to QuickBooks customers.

How we helped:

Right Networks supports 85,000 Hosted Desktops and 20,000 customers, most of whom use a combination of QuickBooks and Hosted Exchange. When presented with the opportunity to promote a product in the QuickBooks check boxes, Right Networks knew Office 365 was the best offering.

The promotion started as test to a sample group of 22,000 check boxes, that if successful, would roll out to 572,000 check boxes over a period of 6 months. Right Networks turned to EMM for expertise and guidance on creating a successful campaign. EMM created a flyer and corresponding landing page to promote the Office 365 offering.

Using one page from the Right Networks website as their guide, EMM designed a flyer with a fresh new look. Using industry best practices, the flyer included straightforward, easy to consume content, captivating graphics and a clean design to show customers that all a business needs is Office 365 and QuickBooks to run efficiently.

The corresponding landing page followed the same look and feel as the flyer, tying the two pieces together and making it easy for customers to find additional information and sign-up. Right Networks and EMM created an offer just for QuickBooks customers, which was prominently displayed on the flyer and the landing page, with easy-to-follow instructions for getting started.