Microsoft

Office 365 Partner Marketing Assets for New Features

EMM delivered comprehensive Office 365 sales and marketing materials to help Microsoft Partners promote new features for E5 SKU.

Understanding their needs:

The Microsoft US Hosting Partner team came to Extra Mile Marketing to refresh the Office 365 sales and marketing materials since there had been several enhancements, along with the new voice features of the Office 365 E5 SKU. Because they manage breadth partners, the Microsoft team needed an efficient way for their partners to have consistent and compelling messaging for Office 365 that met Microsoft’s messaging requirements, and also allowed partners to add the unique value they brought to the sale.

How we helped:

Extra Mile Marketing created new Office 365 materials that were specifically designed so the partner could customize the materials with their unique value-add, including additional services they offer or any bundles or specials they wanted to create.

First EMM created an updated Messaging Framework for Office 365. This served as a guide for partners to understand the new features and benefits of Office 365, and was the foundation for all subsequent sales and marketing materials.

For sales enablement, EMM created a field sales PowerPoint presentation to use when meeting with new prospects. For inside sales teams, EMM created a sales battlecard (a two page sales reference document on how to sell Office 365), a sales playbook (a more comprehensive sales guide with objection handling, customers to target, and competitive selling information), and a sales conversation guide (a tool for sales people to use during real-world conversations on the benefits of Office 365).

Finally, EMM created a solution sheet (a two-page external-facing flyer with information about Office 365 components, plans, and the partner value-add) for partners to use with their prospective or existing customers. This solution sheet could also be developed into a landing page for their Office 365 offerings.