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What did you say? Telemarketing is a great way to convert prospects to leads, but you need to arm callers with a clear message and call to action. Keep your message concise and targeted by focusing less on your company history and more on how your offer will benefit those you call. A powerful call to action will move prospects to take the next step. |
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When developing your telemarketing script there are four things to keep in mind:
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Engage the prospect. Be quick to establish who you are, why you are calling, and inspire participation by asking pertinent questions.
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Define the offer. Let the prospect know exactly what solutions you can provide them.
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Collect information. Ask both general and specific questions about their business initiatives.
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Close. Move them to the next step by asking them to attend an event, schedule an appointment, or take advantage of an offer. If this can’t be done in a couple of days, your campaign risks losing momentum.
Collecting specific information such as which stage of the buying cycle your prospects are in, will allow you to highlight the best offer for their needs. Those in “need” are most likely to convert to a qualified lead.
