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Preparing for the Show |
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What do you do?
Choosing the right show(s) to attend is just as important as the message you deliver during the show. Find shows that align with your current business goals. This could mean highest traffic city, past years attendance levels, available booth positioning, etc. Don’t forget to ask your clients and prospects if they attend tradeshows, and if so, which shows do they attend and what are the key ingredients they look for at a tradeshow.
A pre-show promotional campaign can significantly increase traffic to your booth. Prior to the show, list your key contacts, and send them information about the tradeshow, and where your booth will be located. Include your theme, booth number, and free tickets if you can.
You may have heard that booth space selection is directly correlated to your success rate. Getting a floor plan of the show and finding out which spaces are available will help you make a quick decision, which could help you lock in a prime location (near key sponsors).
During the show, there will often be promotional or education opportunities available to exhibiting companies. Ask the show coordinator how you can participate beyond your booth. Don’t forget that prospective clients could be attending these functions, and your success rates could improve if your presence is felt in multiple locations.
