Welcome to the inaugural issue of Pollination, designed to provide you with quick reads and fresh ideas based on recent projects Extra Mile Marketing (EMM) has executed for Microsoft. As always, we are available to discuss these projects in greater detail, brainstorm new ideas, or help with your next big initiative.
Partners trust information from other partners more than any other source, so include the partner voice more often! We did. Working with the WW Dynamics team, Extra Mile interviewed partners from around the world and featured their best practices in a guide titled "Best Practices for Growing Revenue with Existing Customers." Dynamics partners received the guide at WPC and gave rave reviews- maybe your partners could use one too?
Successful Microsoft and partner alliances require a good business plan and a smart, focused marketing plan that gets everyone on the same page. EMM worked with both Microsoft and HCL, one of the largest System Integrators in the world, to build and help execute a joint marketing plan. The plan focused on exposing top opportunities for growing Dynamics sales throughout the US and Europe, with key Go-to-Market solutions in select verticals. EMM also built a complete messaging framework, along with sales toolkit elements such as demos, PowerPoint presentations, and solution sheets.
EMM worked with the Financial Services industry marketing team to develop a Cloud Services for Financial Services overview brochure, which supports the Cloud initiative while making the material relevant specifically to the banking, capital markets, and insurance industries. Financial services sales teams and clients were interviewed to uncover real world stories of how Cloud Services are currently adding value within these industries. The brochure brings Microsoft’s Cloud Services to life for a key industry and demonstrates why “verticalizing” breaks through the clutter.
Looking for new ideas and a fresh perspective for H2? Click the Lunch&LEARN icon on the left to hear about our next session, or you can contact us directly to discuss hosting a Lunch&LEARN for your team!