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November 2009: Thriftiness and Desire for Simplicity Will Shape Customer Behavior By Angie Robar, Extra Mile Marketing I recently read "Understanding the Post-Recession Consumer" in the Harvard Business Review about how the trends in consumer behavior will change post recession. Basically, after 15 years of solid growth, we're feeling bloated and stressed about having so much choice. We're beginning to demand simplicity and even our most affluent counterparts are looking for thrifty options like used goods and products based on traditional values. |
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