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Drive Traffic to Your Website Generating interest and directing leads to your site are crucial when trying to enhance the volume of traffic your website receives. A high volume of visitors can result in more leads for your company to pursue. Conducting campaigns in the form of online advertising and paying for search results can drive traffic to your website. Developing effective online campaigns requires proper planning and the development of strategies similar to other types of marketing campaigns. |
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Paid search, or pay-per-click, has become one of the most popular forms of online advertising. Broad search sites such as MSN, Yahoo, and Google offer paid search programs where you can dictate the search terms for which your ad appears and bid how much you are willing to pay. Your placement in the paid search results is determined by how much you bid. Generally, you only pay when your ad is clicked on and you can put a monthly cap on the amount you are willing to spend, thereby controlling your budget.
There are also search marketing programs available at secondary search sites and vertically focused search sites. These sites are generally more cost-effective because you may not be competing against many bidders. In addition, they tend to offer a more targeted approach which can yield better qualified leads.
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