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Deliver a Generous Helping of Content Developing content for your seminar is just as important as identifying who you will invite. This article is designed to jumpstart your content development: Will you format it as a lecture, panel or group discussion? What key information will you include in the content? How you will present it to your audience? Build Meaningful Messages |
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Understanding what your audience cares about is the most critical component in developing a presentation. Make an effort to determine attendees’ key areas of interest, level of technical expertise, familiarity with the problem(s) you solve, and their knowledge of the solutions you provide. Use this understanding to direct your message, and the way you engage with your audience.
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Describe the situation/problem/pain: To bring the problem to life, use graphs of industry trends and forecasts, brief quotes from recognized news media, industry analysts, or trusted customers.
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Introduce key information: Include reference sources, which will assist your guests in self-diagnosis of the problems they may be encountering.
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Display the product or service you are presenting (if applicable). Demonstrations are the most powerful way to present your product.
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Specify your company’s unique points of differentiation: How do you stand up to the competition?
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Use case studies, customer quotes and ROI data to support your presentation.
