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Blogging to Improve Your Channel After investing hours behind your computer publishing thoughts, information, and stories to your blog for the entire world to see...is anyone listening? Blogs can be a great tool for communicating with partners and customers but, as with anything else, your information must be relevant and add value. If you aren't getting the traffic you had hoped for, consider: how you might reach a new audience; creative ways to engage your audience in conversation; and how you will build loyalty with your readers to keep them coming back. |
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Topics and Tactics for Recruiting New Readers
New and perspective readers, and comments from readers are what keep a blog evolving and help spread the word. Lure new readers to your blog with genuine interaction that captures their attention.
Read topics and tactics for recruiting a new audience.
Engaging Your Audience in Conversation
If active communication with your partners and customers defines success for you, the success of your blog will be determined by the level of engagement or dialogue between you (the blogger) and your readers (with you or each other). Engaging your busy readers can be a tough nut to crack. To get ideas we went straight to the experts and interviewed professional blogger Monica Guzman from the Seattle Pi's "The Big Blog".
Learn how Monica engages her audience in conversation.
Building Community Loyalty with Comments and Commenting
Community is the driving force behind your blog. Your readers comments help spread your message and continue the conversation you started. With all the information available on the web, keeping readers interested and loyal to your blog is not a given; however there are easy steps you can take to foster your community and build their loyalty.
Find out how to build a loyal community with comments and commenting.
