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Drive Traffic to Your Website Getting the right visitors to your website is an important step towards generating leads, but just getting them to your site isn't going to close your sale. Retaining repeat prospects and customers through your website requires personalized, interesting, and unique content to engage them and keep their attention with each visit. You might consider the use of newsletters, a pertinent industry information section, web log (blog), and/or Really Simple Syndication (RSS) to provide an easy path for repeat visitors to access up-to-date information on company events, upcoming projects, and share industry specific news and tips. A tailored newsletter sent via email is a great way to keep visitors current. Email is an inexpensive way to nurture relationships and personalize your marketing messages. However, if you choose to select this medium of information sharing, keep in mind that increased volume of daily email filling the typical inbox can hinder the effectiveness of email. |
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To avoid the likelihood of your newsletter being overlooked, you may want to consider giving information to visitors on their own terms. The emerging trends suggest that readership is on the incline when visitors can choose what content they want to view and receive. One popular medium today is a blog. In a business context, a blog is a great way to share your experience and knowledge, and differentiate your company based on your expertise. You can link your blog to your website, use the blog content as email and/or website newsletter material, and syndicate your blog content to other appropriate websites or readers via RSS.
RSS, or Really Simple Syndication, makes it very easy for anyone to create and consume information feeds from outside resources. RSS gives users the ability to subscribe to information that they find useful and eliminate their need to search for specialized news, specific industry information, or company information. The value of this is that important, useful information gets automatically updated when new content is available. Incorporating RSS into your blog or website allows people who enjoy your content to subscribe, creating an ongoing relationship with your customers and prospects.
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