How do I maximize traffic and Web presence through optimization?

In order to maximize traffic and Web presence through optimization, you will need to determine key words and phrases most relevant to describing your products and services.  The more specific and detailed you are, the better your results will be.

Although a multitude of details and nuances are involved in Search Engine Optimization, some aspects or best practices are:

• Minimize the use of frames - Flash, JavaScript, image maps and dynamic URLs are unreadable by search engines.
• Insert key words in title, meta, and image tags - Title tags and descriptions that show up at the top of your browser, should be specific for each page.  Meta tags are a coding statement in the HTML that describes the contents of a Web page.  IMG tags, or image tags, are used so that your images are searchable.
• Use specific keyword phrases - Use specific plural keyword phrases that will bring in individuals searching for both singular and plural versions of your words.  For example: "business intelligence software solutions" versus "business intelligence".
• Link to and from other Web sites - Find complementary referral sources and establish links from their site to yours.  Search engines pick up these links and your ranking can increase.
• Include a site map - Most search engines look for a site map.  If you don't have one, your results may suffer.